In case anyone was wondering if Twitter is having an impact on public discourse in Korea, I wanted to pass along a couple of tidbits I pulled out of the latest research by Daumsoft.

- We've found that right now there are around 60,000 tweets per day related to the Seoul Mayoral race. - - We're seeing about 5.7 million tweets per day overall from Korean users.

- The two candidates have more than 170,000 combined followers on Twitter, with progressive candidate Park Won-soon taking a significant lead in terms of followers.

Personally, I think that companies and individuals can use Twitter as an effective brand-building tool as long as they view it as platform for dialog rather than just a one-way top-down form of communication.

If you want to read more about Daumsoft's latest research on Twitter use in Korea you can check out this press release: http://www.newswire.co.kr/newsRead.php?no=576501&ected=

You can also check out the election tracking dashboard we've put together here: http://campaign.socialmetrics.co.kr/