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Permalink Reply by Steven S. Bammel on November 8, 2011 at 12:28pm

I tend to agree with your overall perspective here, Philipp. If an endorser happens to go bad, the sponsor just drops him/her and moves on; I don't think people remember for long. I really doubt too many brands have suffered all that much from the Tiger Woods scandals, except that it's a lot of trouble to go out and find new endorsers and make new collateral.

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Permalink Reply by Philipp Grunwald on November 29, 2011 at 8:42pm

The following passage suits the topic and sure allows for some reflection:

"Just because you have a good brand, it won’t necessarily promote itself. Companies use promotional media such as posters, billboards, and television ads to drive their campaigns and brand messages. Social media networks have become a large part of how a brands messages are communicated. The unique platform of social media is a fast means of idea communication that opens the door for down to the minute opinions of products and brands. Because consumers tend to be more candid on Facebook, Google Plus, and Twitter, peer and celebrity endorsements are beginning to hold a lot of value in the social marketing world."

[highlights by me]

Source: http://blog.holler.com/what-makes-a-good-brand-good-2011-10

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Permalink Reply by Kane Marinko on October 27, 2011 at 11:09am

i love a good intellectual debate. really enjoyed reading this, and the articles you referenced in arguing points were informative as well. a welcome change compared to most of the rants on other websites.

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Permalink Reply by Bill Reed on November 7, 2011 at 6:45pm

Great debate! Knockabout fun! I notice no Koreans taking part.....

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Permalink Reply by Steven S. Bammel on November 8, 2011 at 12:34pm

They seldom do. I've tried everything... I figure it's mostly a language thing, followed by the fact that many topics expats find interesting are just not that intriguing to Koreans... I've seen the opposite happen when Koreans have posted topics that aren't that interesting to expats. It's interesting to watch where the overlap in interests exists and doesn't exist...

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