Reminder: next year, Korea will switch to a more classic address system (street name and number instead of dong and beonji : http://seoulvillage.blogspot.c om/2010/10/great-korean-revolu tion-addresses-with.html ). From July on, people and companies will start using both systems, and eventually everybody will adapt, including navigation systems.
That's great (except for some nice existing street names which will disappear), but you have to take it into account. For instance, I would strongly recommend to use both addresses next time you make name cards.

Permalink Reply by stephanemot on May 11, 2011 at 9:56am I'll miss the "dong" flavor. in certain places, the whole neighborhood concept is threatened.
Permalink Reply by stephanemot on May 11, 2011 at 8:23pm Change will cost, but also save a lot of money and time.
It's a constructal model : you usually have a main avenue (Blablahro), all streets leading to it renamed Blablahro-1-gil, Blablahro-3-gil, Blablahro-5-gil... on one side, 2-gil, 4-gil, 6-gil... on the other, and the next level can look like Blablahro-1-ga-gil, Blablahro-1-na-gil, Blablahro-1-da-gil, Blablahro-1-ra-gil... But it's not that simple (!) either...
I see ...let's hope it actually does save money & time ^.~

Permalink Reply by Erik Cornelius on May 19, 2011 at 7:24pm
Permalink Reply by stephanemot on May 18, 2011 at 8:32pm The old system shall be tolerated two more years (new system to be implemented as scheduled on Jan 1st 2012) :
http://seoulvillage.blogspot.com/2011/05/new-address-system-in-kore...

The story behind the two-year address extension is a bit interesting and rooted somewhat in the situation that arose from the new traffic light system they tried to introduce and failed.
I don't really understand why the public went crazy with the new three-light streetlights they put on several intersections in central Seoul. They were, after all, test-driving the new system to get feedback and improve. But at least one newspaper (the 중앙일보, which I read) went ballistic, blaming the government daily on ram-rodding a new policy through without proper research and public notification. Just a few days ago, the government put the new street light plan on indefinite hold and took down the test-drive lights.
The lesson that's been taken away from that is that no matter how good the idea, the government can't just impose changes without adequate communication with the public and so this two-year extension on the addresses appears to be the result of having learned the lesson with the streetlights.
BTW, here's what our address change mail notification looks like. Kind of cool that they even explained the rationale behind the name of our street. I also like how it's addressed to my son, the youngest member of our family and head of household, since he's a Korean and I'm not; and he's male and his mom and sister aren't... Quaint...:-)
We found a similar notice taped to our door last night when we got home.
Like Eric, I also find the old system more meaningful. It fits how things are laid out better (perhaps I'm simply one of those people for whom it works & so my thinking is: "why change it?").
Permalink Reply by Wally Nes on May 19, 2011 at 2:29pm We're ready for it!
Our relations in different countries are mightily confused which to send their correspondence to though.
I look forward to the new system for navigation purposes. But I can find my way well enough as is so it's not a must-change situation for me.
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