Sign up now, free entrance, space limited  www.ceibs.edu/seoul

Prof. John A. Quelch, Distinguished Professor of International Management, Vice President and Dean, CEIBS

Drawing upon his 25+ years at the Harvard Business School (most recently as Senior Associate Dean) and 3 years as Dean of the London Business School, CEIBS Dean John Quelch will deliver a newly crafted presentation on his latest passion – Digital Marketing in China. After spending 2009 as a visiting Professor of Marketing at CEIBS, he returned to the school in February 2011 as Dean.

In his new role, his research interests have focused on the fascinating, fast paced and high stakes digital communications sector in China. Now boasting the world’s largest internet user base (more than twice that of the U.S., at #2), China now offers a vast, hungry population of digitized consumers. Dean Quelch will touch on the impact of such revolutionary trends as China’s growing hunger for online gaming, micro-blogging, Weibo (Chinese Twitter), and virtual gifting. Through real life case studies, find out how companies in China can benefit from new innovations including crowd-sourcing, cloud computing, and transforming consumers into social network fans,” and more.