Tom provide sales representation and business development to Western companies entering the Korean and Japanese markets. In addition, his company deliveres customized sales and leadership training in the English, Korean, Japanese and Chinese languages, primarily to high-tech companies, and has successfully done the same to luxury goods, automotive and legal services companies.
Tom co-wrote a successfully selling book on doing business in Korea, Mastering Business in Korea: A Practical Guide and wrote a biweekly management column for the Korea Times for two years.
He has occasionally been interviewed on Bloomberg TV regarding current commercial and political developments in Korea, and is currently a regular contributor to the JoongAng Daily, Korean partner to the International Herald Tribune. He writes on economic, diplomatic and business topics.
I have an online business startup that offers English teaching services via Skype. I'm wondering what kind of marketing advice you would have for such a company? Naver Pay-per-Click advertising seems highly unaffordable. We've done some paper marketing without much success. We're a bit lost other than SNS marketing, youtube, and direct communication with communities via naver cafes. Would you advise us to look into any other channels?
Thanks for your time,
Joseph - You're in an incredibly competitive niche; that explains the high PPC costs on Naver and possibly the lack of success on paper marketing.
Here's a site my company helped localize recently that's also offering English lessons on Skype: http://www.englishfromusa.com/. Andy, at English from USA, understands the advance investment it's going to take.
As your service is online-based, it's makes sense that you'll need to marketing most aggressively online; I tend to think it's going to take the right approach and a significant investment and time to reach your goals.
Actually I came up with a similar concept some 8 years ago, which I called SpeakEasy. Now, if people like me came up with this concept back then, I agree with Steven that there must be many more people today.
But saying that, you seem to be taking the old marketing approach of push promotion but misapplying it to social media. Rather you should be looking at social media as a means for other people to promote your services by allowing them tell their friends and acquaintances. The possible downside, of course, is should you fail to deliver as well as intended, your failure will also travel at least as fast through cyberspace as your possible success. On the other hand, you should be able to monitor at least some of the negative (and I hope, positive) messaging and join in to offer your perspectives.
There may be better media out there, but have you tried setting up a Facebook page for your business and offer some freebies regarding English pointers as a second language on the that page as well as promote your business, while encouraging viewers to offer opinions what they like and dislike about your business as well as spout off on related topics?
Anyway, experiment and Google like crazy for new ideas and research on this topic. But Facebook is free and your initial experience could be invaluable market research as well as promotion.