I guess this could be counted as blatant self promotion but I'm not ashamed :)
The Korea Herald interviewed me late last year with Carl for a story about social media. The story is called:
"Foreign firms take to SNS to reach public"
Companies eager to utilize social media networking for marketing, brand awareness
More and more Korean companies are using social networking sites as effective marketing tools. Some multinational companies and chambers of commerce in Korea are also following this trend to boost their visibility and profitability in one of the world’s most wired countries.
The reasons to use social networking sites such as Facebook and Twitter are numerous.
Liam Lusk and Carl Kwan from Kwalus, a public relations marketing company based in Seoul, pointed out that social networking is now the No. 1 use of the Internet, beating e-mail, and is influencing the way people make purchases.