author_DCDidier Chenneveau:
Global Expertise Within the Korean Business Framework at LG Electronics

Didier Chenneveau is President – Asia Pacific for CEVA Logistics, and previously EVP and Chief Supply Chain Officer for LG Electronics from 2008 until the end of 2010.

* * *

From 2008 until the end of 2010, LG Electronics did what’s never been done before in Korean business. The company brought in five foreign executives to help bring the company up to international standards in a variety of areas. The experiment is over though; all the non-Korean executives have moved on, and LG Electronics is back in the hands of Koreans only, leaving a lot of unanswered questions about how prepared Korean multinationals are to become truly multinational. Didier Chenneveau was one of the foreign executives and he served as Senior Vice President and Chief Supply Chain Officer for over two years. His insights from the experience are valuable for anyone interested in doing business in Korea, because they explore the limits of Korean business culture, the ways for Korea to improve and implications for others in making a success of their positions within Korean corporate business.

  • For a recap of Didier Chenneveau’s exclusive interview on Korea Business Central, in addition to listening or reading below, you can also click here to read a summary on Nojeok Hill, KBC Founder Steven Bammel’s Korea business weblog.
Click the button to hear our exclusive interview, or download the mp3 to your computer:

English Original

Tom: Hello, and thanks for joining us today for the Korea Business Interview series produced by KoreaBusinessCentral.com, the premier information and networking community for conducting business in Korea. My name is Tom Tucker. I’m the host today. I’m pleased to welcome Didier Chenneveau who is currently based out of Singapore as President Asia Pacific for CEVA Logistics, the world’s fourth largest logistics 3PM company and owned by Apollo of the United States. From 2008 to the end of 2010, Didier was Executive Vice President and Chief Supply Chain Officer for LG Electronics in Seoul. Before that, he was Vice President of America’s Operations for Hewlett-Packard’s imaging and printing business. Didier, welcome and thanks for joining us. It’s great to have you with us today.

Didier: Thank you, Tom. My pleasure.

Tom: Let’s start off by talking a little bit more about you, your background, and your experiences before working at LG Electronics; just a brief overview.

Didier: Sure. I started my career in Europe for Caterpillar in Geneva, Switzerland in the treasury department. I was the financial guy. After three years I moved to HP where I spent most of my career; about 17 years both in Europe and in the U.S., but mostly in the U.S. I started in the financial function, but moved fairly quickly into operation and supply chain management before moving to LG.

Tom: Let’s talk about the sequence of events leading up to your position at LG Electronics. Having worked in the U.S. most of your career, what was it about the position at LG that made it a good potential fit for you?

Didier: The first thing is I wanted to work in Asia. I had done Europe. I had done the U.S. So I had a check mark, but not in Asia. I had been traveling through Asia quite a bit and my initial idea was to come to work in Singapore in the part of Asia I would call “Asia Lite.” My first inclination was not really Japan or Korea. But a headhunter came by and said, “This is a really great opportunity. There’s a great CEO. There’s a willingness to globalize a big organization. Would you be interested?” I did a couple of rounds of visits and really understood the vision of the CEO and I was really keen to be part of that big transformation. That’s how I ended up at LG.

Tom: I understand that you were one of several foreign executives hired into LG at the same time. Who were the others and what roles did they fill at LG?

Didier: There were five of us that came almost within a three to four month period. There was Chief Marketing Officer, Dermot Boden; Chief Procurement Officer, Tom Linton; Chief Strategy Officer. Then a little later, a Chief HR and myself as Chief Supply Chain; basically five guys coming into Korea. There were a few presidents that were eventually nominated in the countries as the head of the country, but that took place six months later.

Tom: So hiring even one foreign top executive is a big step for a Korean company and bringing in a whole team is unprecedented. Would you say that LG was brave or forward-thinking to hire you as a group, or would words like na?e or unprepared or confused be more appropriate and why?

Didier: Maybe all of the above; I don’t know. I think the vision of the CEO Young Nam was really good. He was committed to this vision of globalization for LG. He understood that the LG world needed to look like the rest of the customers that LG has around the world and that the Korean management model has some limitation. I think it was a genuine attempt at globalizing the company and trying new things. Everybody knows that the limitation of the Korean management model. I think the best illustration of this is that not many Korean executives run other companies around the world. It tends to be a model that only stays in Korea. I think his vision was great and he was really trying to go on the globalization model.

Tom: What was the initial concept for your foreign executive team’s place in the organization? Specifically, what were the objectives of LG Electronics in bringing you in as their foreign chief supply chain officer?

Didier: Well, it was really to structure the organization. Actually, I was the first chief supply chain officer. The supply chain function had not really been aggregated across the company. So it was really setting up the organization, setting the vision for supply chain in LG, really trying to bring best practices from other companies to the supply chain world. It was setting KPIs. It was also willingness to look at outsourcing, which is something that traditionally Korean companies have not done; so really looking at the non-strategic piece of the supply chain and see if those could be outsourced. I would say it was kind of a globalization, transformation, and setting up of the organization role. All the people that were hired were really aligned. So we were staff functions; we were not really driving a business, we were not in charge of a region or in charge of a P&L. We were mostly advisors, at the staff level, reporting to the CEO.

Tom: Did you find that there was a divergence between the company’s actual purpose in hiring you, and the others, and the reasons that were presented publicly and can you elaborate on that a little bit?

Didier: No, I don’t think there was any divergence between what was presented publicly and what we had to do. It was a little hard because I think the globalization was getting a little pushback within the organization. It was the vision at the top of the CEO, but as you went down the rank-and-file in the organization a lot of people who did not understand or did not want the globalization who felt challenged in their own jobs and their own position. But I think the public statement was absolutely correct.

Tom: I’ll come back a little bit later and ask you more about the cultural aspects of the work, but I’d like to delve in a little bit first into the supply chain related work that you actually did. What’s unique about the global supply chains of Korean companies? Where are they strong? Where are they weak? Do Koreans tend to run their supply chains based on a Japanese model or are they closer to a Western model?

Didier: I think they’re definitely closer to a Japanese model. I think it’s not a very open system yet. A lot of the big Korean conglomerates, as we look at supply chains, tend to have their own internal logistic company. They have a lot of sister companies that they feed business to. They, in general, accept property for Samsung who’s widely recognized as having a top supply chain organization among the Korean companies. I think, generally, they’re relatively weak. The model is not really about supply chain collaboration. It tends to be more of a closed model; whereas the leading edge companies have more of an end-to-end approach, more of an open, collaborative model with other partners. I think this is an evolution required. I spent a lot of time explaining the concept of end-to-end supply chains; having KPIs that really measure end-to-end processes and the starting point was relatively low.

Tom: How about the strengths?

Didier: The strengths are obviously the hard work. People are committed to try to be best in class. They want to learn, so the willingness to learn has always been very high. What I do find, on the hard work piece, is that there’s sometimes confusion about quantity and quality. People spend a lot of time and a lot of hours in the office. Are those hours very productive is always the question mark.

Tom: How does supply chain management fit into the overall Korean company branding effort?

Didier: Well, I think the CEO and the rest of the management staff really understood that great products and great design, which was one of the strengths of LG, and great branding and consumer insight can only work if those two things are linked by an underlying, strong supply chain. It would mean nothing to have really great design, R&D centers, and great consumer understanding if you cannot bring those products to the shelves and to where the customers want to buy it. So I think an underlying supply chain that’s operationally excellent and really focused on execution is really critical to the success of the brand. I think the CEO really understood that, and that’s why he was pushing for improved capability and skill around supply chain.

Tom: What specific initiatives did you lead and what were a couple of the results that you were most proud of? Maybe talk a little bit about disappointments, if there were any.

Didier: I would say the biggest improvement we did was around the inventory management and supply/demand matching; orchestrating the whole supply/demand matching process across a company as large as LG can be very challenging. I think we start putting processes and systems in place that really improved the picture. We did, also, quite a bit on outsourcing; so trying to take non-core manufacturing or logistic activities such as basic manufacturing, but also warehousing and distribution activity out of LG was a success. It was difficult that we didn’t do as much as I wanted to do. I think there’s a cultural resistance to this. But I think it brought a lot of benefit and, in some aspect, I think much more should have been done.

Tom: What was the hardest non-cultural issue that you had to deal with in raising the standard for LG’s supply chain management?

Didier: Definitely the lack of IT system. IT, information technology, I think is still not seen as a strategic priority. Funny enough, it still reports to finance, which I really find amazing in this day and age.

Tom: That’s an old-time model.

Didier: Very old-time model, and it’s still the model in LG, but the lack of system was the biggest hindrance to making progress.

Tom: Let’s talk a little bit about smartphones; perhaps the most visible business for LG Electronics right now is its competition in the global smartphone field. Things don’t seem to have been going too well lately, though, for the company. What’s your perspective on the smartphone business and where do you see that LG has been successful or not successful in this area? Has LG made strategic errors or would you say the company’s results reflect its technical capabilities at the moment?

Didier: I don’t know if strategic errors have been made and it’s not for me to comment on the product. I think the smartphone area is really focused on innovation, software, ease of use, and partnership. Those are maybe areas that need to be strengthened. The only piece I would give you the supply chain ?I think focusing on manufacturing where there is very little added value should not be strategic priority. I think maybe we focus too much on manufacturing process and internal manufacturing when a lot of these could have been outsourced to more nimble competitors and move the resources more to product development where I think the value gets created. I think, maybe, overtime there needs to be a shift. Successful smartphone companies, today, do not really manufacture anything. Apple does not manufacture anything. It’s focused on brand and product development and the software.

Tom: Where would you say LG has been successful with regard to smartphones?

Didier: Design has definitely been a plus. The phone has been always recognized as I think smart design and attractive to customers. The software issue, I think, will be resolved and I hope they are successful in smartphones because the marketplace is going that way and should be big enough for three or four players.

Tom: Widening our perspective a bit, what would you identify as the top three critical factors that Korean companies will need to work on in order to compete with the likes of Apple and the other global majors? Can LG become a leading smartphone player once again?

Didier: I think so. They have not lost the leadership. I think by, again, focusing on innovation, focusing on understanding the customer needs and really creating partnerships. I think it’s all about who you work with and who are your business partners in that model. They’ll be successful again.

Tom: Any other thoughts on LG and smartphones?

Didier: No, this is not my area of expertise. I prefer to talk about supply chain things.

Tom: Understood. No problem. Our community at Korea Business Central is focused on doing business in Korea and many of our members are working in Korean workplaces. Because of that, our membership has a keen interest in the challenges, the opportunities, and solutions for working in such environments. How would you describe the dynamics of your interactions with your peers at LG, with your superiors, and with your subordinates? Did they differ depending on rank or gender? Talk about those things.

Didier: Absolutely. It’s still a very hierarchical organization where there’s a huge respect for authority. For the foreigners, the challenging part was getting into that culture. Obviously the language is a barrier. We had to use a lot of translation during staff meetings, which is not always very easy to follow. There’s always a lag in the translation and you don’t always get the nuances. There was an effort, in the beginning, to do the staff meeting in English with the CEO, but that stopped fairly fast and reverted back to Korean. I think the effort to globalize the language, even though it was widely publicized outside of the company, was a limited effort. Other aspects have been taught by others before. The evening social drinking is not something that most of the foreigners enjoy. I certainly did not enjoy it too much. I was willing to do it because I knew it was part of the culture, but I did not want to make a habit of this. The concept of open door policy is still not accepted even though I mentioned, several times, that my office door was always open; that people could come and talk to me. None of my second-level people ever did it. I think my direct management team finally got used to this and would pop in, but never asked me for lunch if I was in my office by myself. They would always wait for me to go ask them out for lunch. There are all these little things that are different for Westerners.

Tom: How did these relationships evolve over time and how were they different than what you would have expected from a non-Korean workplace?

Didier: With the peers, they were not really warm and fuzzy. We got along well, but a few of us could be in a car and they would all speak Korean and there would be very little interaction sometimes. I think we were not fully ever integrated. It’s hard to make very close personal relationships. I don’t know if it’s because we did not do enough of the drinking, but it was challenging. It’s not as easy environment. But I think we made good progress. We were respected for our knowledge and our expertise of having worked around the world in the different organizations. But it still remains a very close society, very structured, hierarchal culture.

Tom: Were there unique cultural and communication challenges and opportunities that could be generalized across the group of foreign executives at LG and were there specific issues that you encountered that the other executives didn’t? If so, what were they? Elaborate on these things a bit.

Didier: I don’t think there was anything specific to me that my other colleagues did not encounter. When we discussed the issue of consensus building, which is a key part of the culture, we always felt the same way; the five of us. Very often we felt that consensus was the one-way thing. We had to create consensus around our ideas and what we wanted to achieve with the rest of the management team, but the reverse was not necessarily true. Nothing unique and very different for each one of us; I think we all had the same remark and assessment of the situation.

Tom: In facing these cultural and communication hurdles, what approaches did you take to open and maintain communication with your Korean associates? What worked and what didn’t work?

Didier: Trying to be very open, I told them from the beginning, “If you expect Korean management style, you should have hired a Korean guy.” I’m coming with my background, my 20-plus years of working in the West, so I manage and I behave as a Western executive; open door policy, straight talk, direct question, good news is as good as bad news, no need to tell me a story, just get to the point, give me your solution, not just your problem. So in the beginning they were a little bit surprised. It took a little bit of adjustment with my direct staff in particular. But I think over time they really understood how to work with me. I understood a little bit better how to work with them. I still remember the first time that I asked the question: what do YOU think? They were surprised. “You’re the boss. You tell me what I’m thinking. You tell me what to do.” I said, “No, no, I want to have your opinion. What would you do if you were in my shoes?” They were not always used to those types of question, but eventually grasped it, understood it, and we worked well together. We had great results ’08, ’09, the beginning of 2010 were great progress in supply chain. We were measuring based on the Gartner Group; how we’re doing versus the rest of the world. In 2007, we were ranked 65 in terms of world’s best supply chain, which was not something to be proud of. I think we jumped all the way to rank 27 or 28 last year ?a huge improvement in terms of the work we had done and the recognition we got outside from the broader supply chain community.

Tom: Congratulations on the accomplishment. That’s fantastic. The experiment that LG started back in 2008 in hiring the foreign executives was widely regarded as a success until late last year when word got out that your team was leaving. This came as a shock to many of us. Could you talk about the situation surrounding your departure at the end of last year? What do you see as the root causes? Does it represent a failure at some point or was your work simply done? Is this change in evolution for LG in a new, positive direction?

Didier: I can talk a little bit to this. I think the very good answer is a new CEO came in, did not see the need to have such a diverse rank of executives so all the foreigners whose contracts were expiring in December and January did not renew their contract. I actually never met the new CEO for the three months I was still on the payroll there. I think it was just the change of leadership at the top and they saw it differently. Personally, I don’t think it’s a positive image for LG going forward. It’s probably going to make it harder for them to recruit executives around the world that are non-Korean. At the same time, I’m not sure that’s what they want to do for the next few years. It might just be as well like this.

Tom: Looking back now, if you had to do things all over again, would you do things the same, would you do things differently? If so, what would it be?

Didier: I would do the same. It was a very positive experience. I think we did a lot of good things. I would ensure, however, that the CEO has a long enough mandate to do change. I think there is this three or four year rotation of executives that’s institutionalized that I don’t really understand. This yearly process in November to look at the top executive and reassign them after they’ve been in the job three or four years to various parts of the organization is still very puzzling to me. I don’t understand why an organization would do this, but that seems to be the model in many Korean companies. So yes, I would do it again. I would ensure that the mandate of the CEO is long enough so we can finish the job. The ending part was less pleasant; I have to admit.

Tom: Understandable. Where do you see LG and the other leading Korean multinationals developing in the next five to ten years? What would you say are the top three issues that you believe that the Korean corporations must deal with to further excel in the era of globalization?

Didier: I think they really need to take a good look at their management model. It’s actually something we’ve discussed. The fact of the matter is that very few Korean executives are being recruited around the world to lead other global organizations. I think that should be a telling sign that even though it works in Korea, there’s something that’s not exportable about the model. I think there’s really a call for some thinking. I think there’s a risk that they don’t globalize fast enough, that recreate little Koreas around the world as they try to understand local markets. Yes, this has worked for the past 15-20 years, but can it work for the next ten years? Everybody looked at the Japanese model, and the last ten years, everybody has been talking about the last decade for many other reasons than just the management structure and management style. But I think that also had a little bit to do with it. I think there’s still a lack of transparency with all the sister companies providing services to the table. They’re not always very efficient and they tend to win business just because they’re part of the group. I don’t think that’s a successful model going forward.

Tom: Any other issues that have to be dealt with to excel in globalization?

Didier: I think excelling in globalization means you have to understand the various parts of the world where you work. Having only Korean marketing people, president in South Africa, Brazil, or any other market where you operate I think has some limitations. The CEO understood this and had very good plans to globalize part of the management around the world. I think even if there is a pause, this will come back. Globalization is here to stay and the companies have to look in their management and in their employee base, like the market they serve.

Tom: Didier, we really appreciate your insights today. Learning from your experience certainly helps all of us to move one step further in our positive understanding of business in Korea. I want to shift the focus a little bit and if we may talk on a personal level. How would you rate Seoul as a place to live with a family and why do you feel the way you do?

Didier: As we say in Singapore, I’d say, “Okay, la.” It’s okay. Like I’ve mentioned, it’s a hard place to speak English and I’m amazed by the amount of effort and money that’s being spent in Korea on learning English, and little less positive about the outcome. There’s a great effort, but there’s still a ways to go. I hope someday I can go to Starbucks and order my coffee in English, but I think it’s still going to be a few years. It’s a good place, but it’s still, like I said, a closed society. It’s hard to make local friends. You can make business acquaintances. It was a little harder for us, or at least for me, to make very close, personal friends.

Tom: Any other positives about Seoul?

Didier: It’s positive. It’s great access to lots of good restaurants, lots of good museums. We lived in a beautiful part of Seoul. The spring and the fall are beautiful. We enjoyed the skiing. The family was okay; happy.

Tom: Having spent most of your career working in Europe and the United States, I understand that even after your Korea experience you’re still based out of Asia. Can you tell us about your current work and plans for the future? What do you hope to contribute to global supply chain management in Asia and Korea now?

Didier: Of course I wanted to stay in Asia because from a supply chain perspective this is where things are happening in the world. So it’s still the place where you are building, you’re growing, you’re expanding. In my current role as President of CEVA we are very large 3PL supply chain company. We are growing very fast in the region and I think this is where the stuff is happening. I’m delighted to be in Singapore. I’m delighted to run Asia, including Korea. I still have numerous business with Korean companies and will continue to serve them. I think they will do more and more outsourcing. This is a long-term evolution, so this is a benefit for a company like CEVA.

Tom: For professionals, what top three bits of advise would you give for those who want to build careers working in Asia, working in Korea, working in some of the places you’ve work; specifically within the Asia region?

Didier: I would work in Korean, Western, and Chinese companies. I think the strengths of management is really the strength of the experience you accumulate over your career. I would not encourage people to do single company careers, which stands to happen a little bit in Korea where it’s really hard once you’ve entered Samsung or LG to go do a career somewhere else. It’s still, I guess, not viewed very positively. But I think this should change. Any young graduate that’s getting into the marketplace, I would do more than one company and do more than one country. I probably would do supply chain and another function – IT, finance, manufacturing. The future leadership are people that understand global trends, global strategy, have exposure to multiple businesses and geographies.

Tom: Certainly great advice. Any other thoughts that you’d like to leave KBC members with before we finish up?

Didier: I think we have to think about innovation. Lots of the Korean companies are very good at manufacturing processes, but I think there’s still a question; why Google, Groupon, Facebook are not Korean companies. The future is around innovation, open systems, collaboration, and I think partnerships in general. I think big Korean companies can learn a lot in this area still.

Tom: Certainly great insights. We truly appreciate you taking the time to share your experiences, your thoughts. It’s been great. It’s been fascinating. You, no doubt, have had a wonderful career up to this point. We certainly wish you all the best as you continue to move forward in your profession. Didier, it was great talking with you today. We really appreciate it.

Didier: Thank you, Tom. I was my pleasure. Good luck to all of you.

Tom: Our guest today has been Didier Chenneveau, currently President Asia/Pacific for CEVA Logistics, but previously Chief Supply Chain Officer for LG Electronics in Korea. This has been the latest in our ongoing Korea Business Interview series. I’m your host, Tom Tucker, inviting you to improve your business results in Korea by joining KoreaBusinessCentral.com today. Thanks for listening and have a great day. We’ll visit with you next time.

Korean Translation

ํ†ฐ: ์•ˆ๋…•ํ•˜์‹ญ๋‹ˆ๊นŒ, ์˜ค๋Š˜ ์ด ์ž๋ฆฌ์— ํ•จ๊ป˜ํ•ด์ฃผ์…”์„œ ๊ณ ๋ง™์Šต๋‹ˆ๋‹ค. ์ €๋Š” ํ†ฐ ํ„ฐ์ปค(Tom Tucker)์ž…๋‹ˆ๋‹ค. ์˜ค๋Š˜ ์ด ์ž๋ฆฌ์˜ ์ง„ํ–‰์ž์ด์ฃ . ์Šˆ๋„ค๋ณด์”จ๋ฅผ ๋งž์ดํ•˜๊ฒŒ ๋˜์„œ ์ •๋ง ๊ธฐ์ฉ๋‹ˆ๋‹ค. ๋””๋””์— ์…ฐ๋„ค๋ณด์”จ๋Š” ํ˜„์žฌ ์‹ฑ๊ฐ€ํฌ๋ฅด์— ๋ณธ๋ถ€๋ฅผ ๋‘๋ฉฐ ์„ธ๊ณ„ ๋ฌผ๋ฅ˜์šด์†ก์‚ฌ 4์œ„๋ฅผ ์ ์œ ํ•˜๊ณ  ์žˆ๋Š” CEVA ๋กœ์ง€์Šคํ‹ฑ์Šค์‚ฌ์˜ ๋Œ€ํ‘œ์ด์‹ญ๋‹ˆ๋‹ค. ๋””๋””์—์”จ๋Š” 2008๋…„๋ถ€ํ„ฐ 2010๋…„ ๋ง๊นŒ์ง€ ์„œ์šธ LG๋ณธ์‚ฌ์˜ ๋ถ€์‚ฌ์žฅ(์ „๋ฌด)์ด์ž ์ตœ๊ณ ๊ณต๊ธ‰๋ง๊ด€๋ฆฌ์ฑ…์ž„์ž์ด์…จ์Šต๋‹ˆ๋‹ค. ๊ทธ ์ „์—๋Š” ํœด๋ ›ํŒฉ์ปค๋“œ(HP)์˜ ๋ฏธ๊ตญํšŒ์‚ฌ์˜ ๋ถ€์‚ฌ์žฅ์ง์„ ์ง€๋‚ด๋ฉด์„œ ๊ตฌ์ƒ ๋ฐ ์ถœ๋ ฅ์„ ์ด๊ด„ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋””๋””์—์”จ, ์ด ์ž๋ฆฌ์— ์˜ค์‹ ๊ฒƒ์„ ํ™˜์˜ํ•˜๋ฉฐ ํ•จ๊ป˜ํ•ด์ฃผ์‹ฌ์— ๊ฐ์‚ฌ๋ฅผ ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ด ์ž๋ฆฌ์— ๋ชจ์‹œ๊ฒŒ๋˜์„œ ์ •๋ง ์˜๊ด‘์ž…๋‹ˆ๋‹ค.

๋””๋””์—: ๊ณ ๋ง™์Šต๋‹ˆ๋‹ค, ํ†ฐ. ์ œ๊ฐ€ ์˜๊ด‘์ด์ง€์š”. ํ†ฐ: ์ž ๊ทธ๋Ÿผ ์ด์•ผ๊ธฐ๋ฅผ ์‹œ์ž‘ํ•ด๋ณผ๊นŒ์š”? ๋””๋””์—์”จ์™€ ๋‹น์‹ ์˜ ์ž๋ผ์˜จ ๋ฐฐ๊ฒฝ ๊ทธ๋ฆฌ๊ณ  LG์ „์ž์—์„œ ์ผํ•˜๊ธฐ ์ „์˜ ๊ฒฝ๋ ฅ์—๋Œ€ํ•ด ์ด์•ผ๊ธฐ ํ•ด ๋ณผ๊นŒ์š”? ๊ฐ„๋‹จํ•˜๊ฒŒ์š”.

๋””๋””์—: ๋„ค, ๋ฌผ๋ก ์ด์ฃ . ์œ ๋Ÿฝ์—์„œ์˜ ์ €์˜ ์ฒซ ์ปค๋ฆฌ์–ด๋Š” ์ œ๋„ค๋ฐ”์— ์žˆ๋Š” ์Šค์œ„์Šค ์žฌ๋ฌด๋ถ€์˜ Caterpillar์—์„œ ์‹œ์ž‘๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์žฌ๋ฌด๊ด€๋ฆฌ ์ง์›์ด์—ˆ์ฃ . ๊ทธ ๊ณณ์—์„œ 3๋…„ ํ›„ HP์‚ฌ๋กœ ์ด์งํ–ˆ๊ณ , ๋Œ€๋ถ€๋ถ„์˜ ์ปค๋ฆฌ์–ด๋ฅผ ๊ทธ๊ณณ์—์„œ ์Œ“์•˜์Šต๋‹ˆ๋‹ค. ์œ ๋Ÿฝ๊ณผ ๋ฏธ๊ตญ์—์„œ 17๋…„์„ ๋ณด๋ƒˆ์ง€๋งŒ ์ฃผ๋กœ ๋ฏธ๊ตญ์—์„œ ๋จธ๋ฌผ๋ €์Šต๋‹ˆ๋‹ค. ์žฌ๋ฌด๊ธฐ๋Šฅ๋ถ„์•ผ์—์„œ ์‹œ์ž‘ํ•˜์—ฌ ์šด์šฉ๋ถ€ ๋ฐ ๊ณต๊ธ‰๋ง ๊ด€๋ฆฌ์—์„œ ๊ทผ๋ฌดํ•˜๋‹ค๊ฐ€ LG๋กœ ์ด๋™ํ–ˆ์Šต๋‹ˆ๋‹ค.

ํ†ฐ: LG์ „์ž์˜ ํ˜„์žฌ ์ง๊ธ‰์— ์˜ค๋ฅด๊ธฐ๊นŒ์ง€ ๋งŽ์€ ์ผ๋“ค์ด ์žˆ์—ˆ์„ ํ…๋ฐ, ๊ทธ ๊ณผ์ •๋“ค์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•ด์ฃผ์‹œ๊ฒ ์–ด์š”? ์ปค๋ฆฌ์–ด์˜ ๋Œ€๋ถ€๋ถ„์„ ๋ฏธ๊ตญ์—์„œ ๋ณด๋‚ด์‹œ๋ฉด์„œ, LG์—์„œ์˜ ์—ญํ• ์ด ๋””๋””์—์”จ์™€ ์–ด๋–ป๊ฒŒ ์ž˜ ๋งž๋Š”๋‹ค๊ณ  ์ƒ๊ฐํ•˜์…จ๋‚˜์š”?

๋””๋””์—: ์ฒซ ๋ฒˆ์งธ๋กœ ์ €๋Š” ์•„์‹œ์•„์—์„œ ๊ทผ๋ฌดํ•ด๋ณด๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค. ์œ ๋Ÿฝ์—์„œ๋Š” ์ผํ•ด ๋ณธ ์ ์ด ์žˆ์ฃ . ๋ฏธ๊ตญ์—์„œ๋„ ์ผํ•ด ๋ดค์ฃ . ๊ทธ๋Ÿฌ๋‚˜ ์•„์‹œ์•„์—์„œ๋Š” ๊ทผ๋ฌดํ•ด ๋ณธ ๊ฒฝํ—˜์ด ์—†์–ด์š”. ์•„์‹œ์•„๊ตญ๊ฐ€๋“ค์„ ์ข€ ์—ฌํ–‰ํ•œ ์ ์€ ๊ฝค ์žˆ๋Š”๋ฐ์š” ๋ฌด์—‡๋ณด๋‹ค ์•„์‹œ์•„์˜ ‘๋น›’์ธ ์‹ฑ๊ฐ€ํฌ๋ฅด์—์„œ ๊ทผ๋ฌดํ•ด๋ณด๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค. ์ฒ˜์Œ์—๋Š” ์ผ๋ณธ์ด๋‚˜ ํ•œ๊ตญ์— ๊ทธ๋ฆฌ ํฐ ๊ด€์‹ฌ์ด ์žˆ๋˜๊ฒƒ์€ ์•„๋‹ˆ์—ˆ์ฃ . ๊ทธ๋Ÿฐ๋ฐ ์Šค์นด์šฐํŠธ์ „๋ฌธ๊ฐ€๊ฐ€ ์™€์„œ๋Š” “์ •๋ง ๊ดœ์ฐฎ์€ ๊ณณ์ด ์žˆ๋Š”๋ฐ์š”. CEO๋„ ์ •๋ง ํ›Œ๋ฅญํ•˜์‹  ๋ถ„์ด๊ณ ์š”. ๋Œ€๊ทœ๋ชจ ์กฐ์ง์„ ๊ตญ์ œํ™”์‹œํ‚ค๋ ค๋Š” ์•ผ๋ง๋„ ์žˆ์–ด์š”. ํ•œ๋ฒˆ ์ผํ•ด๋ณด์‹œ๊ฒ ์–ด์š”? “๋ผ๊ณ  ๋ฌผ์—ˆ์ฃ . ์ €๋Š” ๋ช‡ ๋ฒˆ ๊ทธ ํšŒ์‚ฌ๋ฅผ ๋ฐฉ๋ฌธํ–ˆ๊ณ  CEO์˜ ๋น„์ „์„ ์‹ฌ๋„์žˆ๊ฒŒ ์ดํ•ดํ•˜๊ฒŒ ๋˜์—ˆ๊ณ  ๊ทธ๋Ÿฌํ•œ ํฐ ๊ทœ๋ชจ์˜ ๋ณ€ํ™”์— ๋™์ฐธํ•˜๊ณ  ์‹ถ์–ด์กŒ์Šต๋‹ˆ๋‹ค. ๊ทธ๊ฒƒ์ด LG์™€์˜ ์ฒซ ๋งŒ๋‚จ์ด์—ˆ๋˜ ๊ฒƒ์ด์ฃ . ํ†ฐ: ๋””๋””์—์”จ๊ป˜์„œ LG์— ์ž…์‚ฌํ•˜์‹ค ๋•Œ ๋‹ค๋ฅธ ์™ธ๊ตญ์ธ ๋ช‡ ๋ถ„๋„ ๋™์‹œ์— ์ž…์‚ฌํ•˜์…จ๋‹ค๊ณ  ์•Œ๊ณ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ถ„๋“ค์€ ๋ˆ„๊ตฌ๊ณ  ๋˜ LG์—์„œ ์–ด๋–ค ์ง๋ฌด๋ฅผ ๋งก์œผ์…จ๋‚˜์š”?

๋””๋””์—: ์„œ๋„ˆ ๋‹ฌ ์ฐจ์ด๋กœ ์ด ๋‹ค์„ฏ๋ช…์ด ๋“ค์–ด์™”๋Š”๋ฐ์š”. ๋งˆ์ผ€ํŒ…๋ถ€์ตœ๊ณ ์ž„์›์ด ์žˆ์—ˆ๊ณ  ์กฐ๋‹ฌ๋ถ€ ์ตœ๊ณ ์ž„์›์ธ ๋œ๋ชป ๋ณด๋ด[Dermot Boden], ์ „๋žต๋ถ€ ์ตœ๊ณ ์ž„์›์ธ ํ†ฐ ๋ฆฐํŠผ(Tom Linton)์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์–ผ๋งˆ ํ›„ ์ธ์‚ฌ๊ณผ ์ตœ๊ณ ์ž„์›๊ณผ ๊ณต๊ธ‰๋ง๊ด€๋ฆฌ์œ„์›์ธ ์ €, ์ด๋ ‡๊ฒŒ ๋‹ค์„ฏ๋ช…์ด ํ•œ๊ตญ์— ๋“ค์–ด์™”์Šต๋‹ˆ๋‹ค. ํ•œ๊ตญ์ง€์‚ฌ์˜ ๋Œ€ํ‘œ์ง์— ํ›„๋ณด๋กœ ๋ช‡ ์‚ฌ๋žŒ์ด ์˜ฌ๋ž์œผ๋‚˜ ์ด๋Š” ์ €ํฌ๊ฐ€ ์ž…์‚ฌํ•œ ํ›„ 6๊ฐœ์›” ์ดํ›„์˜ ์ผ์ด์—ˆ์Šต๋‹ˆ๋‹ค.

ํ†ฐ: ๊ทธ๋Ÿฐ๋ฐ ์™ธ๊ตญ์ธ์„ ์ฑ„์šฉํ•œ๋‹ค๋Š” ๊ฒƒ์€ ๋น„๋ก ํ•œ๋ช… ์ผ์ง€๋ผ๋„ ํ•œ๊ตญ๊ธฐ์—…์˜ ์ž…์žฅ์—์„œ ๋ณผ ๋•Œ๋Š” ์‰ฝ์ง€ ์•Š์€ ์„ ํƒ์ด์—ˆ์„ ํ…๋ฐ์š”, ํŒ€ ์ „์ฒด๋ฅผ ์™ธ๊ตญ์ธ์œผ๋กœ ๊ตฌ์„ฑํ•˜๋Š” ๊ฒƒ์€ ์ „๋ก€์—†๋Š” ์ผ์ด์ฃ . ๋””๋””์—์”จ๋Š” ์ด๋Ÿฌํ•œ LG์˜ ์„ ํƒ์ด ๋ฏธ๋ž˜๋ฅผ ๋‚ด๋‹ค๋ณด๋Š” ์šฉ๊ฐํ•œ ์„ ํƒ์ด์—ˆ๋‹ค๊ณ  ๋ณด์‹œ๋‚˜์š”? ์•„๋‹ˆ๋ฉด ์•„์ง ์ˆœ์ง„ํ•˜๋‹ค๊ฑฐ๋‚˜ ๋ฏธ์ˆ™ํ•œ ํ˜น์€ ์ƒํ™ฉํŒ๋‹จ์ด ์ž˜ ๋˜์ง€ ์•Š์€ ์ฑ„ ๋‚ด๋ฆฐ ์„ ํƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜์‹œ๋‚˜์š”? ๊ทธ๋ฆฌ๊ณ  ๊ทธ ์ด์œ ๋Š” ๋ฌด์—‡์ธ์ง€์š”?

๋””๋””์—: ์•„๋งˆ ๋‹ค ๋งž๋Š” ๋ง์ธ ๊ฒƒ ๊ฐ™์€๋ฐ์š”. ์ž˜ ๋ชจ๋ฅด๊ฒ ๋„ค์š”. ์ €๋Š” CEO์ธ Nam Young์˜ ๋น„์ „์ด ๊ต‰์žฅํžˆ ํƒ์›”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋Š” LG์˜ ๊ตญ์ œํ™”๋ฅผ ์œ„ํ•œ ๋น„์ „์„ ๊ตฌ์ƒํ•˜๋Š” ๋ฐ ํ—Œ์‹ ํ–ˆ์ฃ . ๊ทธ๋Š” LG์—๊ฒŒ ํ•„์š”ํ•œ ๊ฒƒ์€ LG ๊ณ ๊ฐ๋“ค์„ ๋‹ฎ์•„๊ฐ€๋Š” ๊ฒƒ์ด๋ผ๋Š” ์ ๊ณผ ํ•œ๊ตญ์‹ ๊ฒฝ์˜๋ชจ๋ธ์—๋Š” ํ•œ๊ณ„๊ฐ€ ์žˆ๋‹ค๋Š” ์ ์„ ์ž˜ ์•Œ๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ €๋Š” Nam Young์˜ ์ด ์ด๊ฒƒ์ด ๊ธฐ์—…์„ ๊ตญ์ œํ™”ํ•˜๊ณ  ์ƒˆ๋กœ์šด ๊ฒƒ์„ ์‹œ์ž‘ํ•˜๊ธฐ ์œ„ํ•ด ๊ผญ ํ•„์š”ํ•œ ์ œ๋Œ€๋กœ ๋œ ์‹œ๋„์˜€๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ํ•œ๊ตญ์‹ ๊ฒฝ์˜๋ชจ๋ธ์— ํ•œ๊ณ„๊ฐ€ ์žˆ๋‹ค๋Š” ๊ฒƒ์€ ๋ˆ„๊ตฌ๋‚˜ ์•Œ๊ณ  ์žˆ๋Š” ์‚ฌ์‹ค์ด์ฃ . ์ด๋ฅผ ๊ฐ€์žฅ ์ž˜ ํ‘œํ˜„ํ•˜๋Š” ๊ฒƒ์€ ์™ธ๊ตญ์— ์ง€์‚ฌ๋ฅผ ๋งŽ์ด ๋‘๊ณ ์žˆ๋Š” ํ•œ๊ตญ๊ธฐ์—…์€ ๊ทธ๋ฆฌ ๋งŽ์ง€ ์•Š๋‹ค๋Š” ๊ฒƒ ์ž…๋‹ˆ๋‹ค. ํ•œ๊ตญ ๋‚ด์—์„œ๋งŒ ์ ์šฉ๊ฐ€๋Šฅํ•œ ๋ชจ๋ธ์ด์ฃ . ๊ทธ์˜ ๋น„์ „์€ ํ›Œ๋ฅญํ•˜๊ณ  ๊ตญ์ œํ™”์˜ ์ทจ์ง€์— ์•Œ๋งž๋Š” ์ ์ ˆํ•œ ๊ฒƒ์ด๋ผ๊ณ  ๋ด…๋‹ˆ๋‹ค.

ํ†ฐ: LG์—์„œ ๋””๋””์—์”จ์˜ ์™ธ๊ตญ์ธ ์ž„์›ํŒ€์ด ๊ตฌ์„ฑ๋  ๋•Œ ์†Œ๊ธฐ์˜ ์ทจ์ง€๋Š” ๋ฌด์—‡์ด์—ˆ๋Š”์ง€์š”? ๊ตฌ์ฒด์ ์œผ๋กœ ๋งํ•ด์„œ, ์™ธ๊ตญ์ธ ์ตœ๊ณ ๊ณต๊ธ‰๋ง๊ด€๋ฆฌ์ž๋ฅผ ๋“ค์—ฌ์˜ค๋Š” LG์˜ ๋ชฉ์ ์ด ๋ฌด์—‡์ด์—ˆ์„ ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ•˜์‹œ๋‚˜์š”?

๋””๋””์—: ๋ถ„๋ช… ์กฐ์ง์„ ๊ตฌ์„ฑํ•˜๋Š” ๊ฒƒ์ด์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์‹ค ์ €๋Š” LG์˜ ์ฒซ ์ตœ๊ณ ๊ณต๊ธ‰๋ง๊ด€๋ฆฌ์ž์˜€์Šต๋‹ˆ๋‹ค. ๊ธฐ์กด์— ์‚ฌ๋‚ด ๊ณต๊ธ‰๋ง์ด ์ž˜ ๊ตฌ์„ฑ๋˜์–ด์žˆ์ง€ ์•Š์•˜๋‹ค๋Š” ๊ฒƒ์ด์ฃ . ๊ทธ๋ž˜์„œ ๊ฒฐ๊ตญ LG์˜ ๋ชฉ์ ์€ ์กฐ์ง์„ ๊ตฌ์„ฑํ•˜๊ณ , LG์˜ ๊ณต๊ธ‰๋ง์„ ๊ฑด์„คํ•˜๋ฉฐ ํƒ€์‚ฌ์˜ ์„ฑ๊ณต์ ์ธ ์‚ฌ๋ก€๋ฅผ ์ž์‚ฌ์— ์ ์šฉํ•˜๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์งง๊ฒŒ ๋งํ•ด ์„ฑ๊ณผ์ง€ํ‘œ๋ฅผ ๊ตฌ์„ฑํ•˜๋Š” ๊ฒƒ์ด์ฃ . ๋‹ค๋ฅธ ํ•˜๋‚˜๋Š” ์•„์›ƒ์†Œ์‹ฑ์— ๋Œ€ํ•œ ์˜์ง€์ธ๋ฐ, ์ด๋Š” ์ „ํ†ต์ ์œผ๋กœ ๋งŽ์€ ํ•œ๊ตญ๊ธฐ์—…๋“ค์ด ํ•ด์˜ค์ง€ ์•Š์€ ๊ฒƒ์ด์—ˆ์ฃ . ๊ทธ๋ž˜์„œ ๋น„์ „๋žต์ ์ธ ๊ณต๊ธ‰๋ง์„ ๊ด€์ฐฐํ•˜๋ฉฐ ์™ธ๋ถ€์กฐ๋‹ฌ์ด ๊ฐ€๋Šฅํ•œ์ง€ ์•Œ์•„๋ณด๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ตญ์ œํ™”, ๋ณ€์‹  ๊ทธ๋ฆฌ๊ณ  ๊ธฐ์—…์˜ ์—ญํ•  ๊ตฌ์„ฑ์ด์—ˆ๋‹ค๊ณ  ๋งํ•  ์ˆ˜ ์žˆ๊ฒ ๋„ค์š”. ๊ณ ์šฉ๋œ ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์€ ๊ต‰์žฅํžˆ ์ฒด๊ณ„์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์Šคํƒœํ”„์˜ ์—ญํ• ์„ ํ–ˆ์ฃ . ์šฐ๋ฆฌ๊ฐ€ ์‚ฌ์—…์„ ์ถ”์ง„ํ•œ๋‹ค๊ฑฐ๋‚˜ ํŠน์ • ์ง€์—ญ์„ ๋‹ด๋‹นํ•œ๋‹ค๊ฑฐ๋‚˜ ์†์ต๊ณ„์‚ฐ์„œ๋ฅผ ๋‹ด๋‹นํ•˜๋Š” ๊ฒƒ์€ ์•„๋‹ˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ๋Œ€๋ถ€๋ถ„ ์‚ฌ์›์˜ ๋ˆˆ๋†’์ด๋ฅผ ๋งž์ถฐ ์กฐ์–ธํ•˜๊ฑฐ๋‚˜, CEO์—๊ฒŒ ๋ณด๊ณ ํ•˜๋Š” ์ผ์„ ๋‹ด๋‹นํ–ˆ์ฃ .

ํ†ฐ: ๊ธฐ์—…์—์„œ ๋ฐœํ‘œํ•œ ๋‚ด์šฉ ์ค‘ ๋‹น์‹ ์„ ํฌํ•จํ•œ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์„ ๊ณ ์šฉํ•˜๋Š” ์ง„์งœ ์ด์œ ์™€, ๋งค์ฒด์— ๋ฐœํ‘œํ•œ ์ด์œ  ์‚ฌ์ด์— ๋‚ด์šฉ์˜ ์ฐจ์ด๊ฐ€ ์žˆ๋‹ค๋Š” ์‚ฌ์‹ค์„ ์•„์‹œ๋Š”์ง€์š”. ์ด์— ๋Œ€ํ•ด ์งง๊ฒŒ๋‚˜๋งˆ ์„ค๋ช…์„ ๋ถ€ํƒ๋“œ๋ ค๋„ ๋ ๊นŒ์š”?

๋””๋””์—: ์•Œ๋ ค์ง„ ๋ฐ”์™€ ์‹ค์ œ์™€ ์ฐจ์ด๊ฐ€ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐ์ง€๋Š” ์•Š์Šต๋‹ˆ๋‹ค. ๋‹ค๋งŒ ๊ธฐ์—…์˜ ๊ธ€๋กœ๋ฒŒํ™”๊ฐ€ ์ข€ ๋– ๋ฐ€๋ฆฌ๋Š” ๋“ฏํ•œ ๋А๋‚Œ์ด ๋“ค์–ด์„œ ๋ฒ…์ฐจ๋‹ค๊ณ  ๋А๊ปด์ง„ ์ ์€ ์žˆ์Šต๋‹ˆ๋‹ค. CEO๋Š” ๋น„์ „์ด ์žˆ์ง€๋งŒ ์กฐ์ง ๋‚ด ํ‰์‚ฌ์› ์ง๊ธ‰์œผ๋กœ ๋‚ด๋ ค๊ฐ€๋ฉด์„œ, ๋น„์ „์„ ์ž˜ ์ดํ•ดํ•˜์ง€ ๋ชปํ•œ ์ƒํƒœ์˜ ํ‰์‚ฌ์› ํ˜น์€ ์ผ์ž๋ฆฌ์œ ์ง€์˜ ๋ถˆ์•ˆ์ •์„ ์ด์œ ๋กœ ๊ตญ์ œํ™”์— ๋Œ€ํ•ด ๋ถ€๋‹ด์„ ๋А๋ผ๋Š” ํ‰์‚ฌ์›์ด ์žˆ๊ธฐ ๋งˆ๋ จ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ ‡์ง€๋งŒ ์ €๋Š” ๋งค์ฒด์—์„œ ๊ธฐ์—…์ด ๋ฐํžŒ ๋‚ด์šฉ์€ ์ ˆ๋Œ€์ ์œผ๋กœ ์˜ณ์€ ๊ฒƒ์ด์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.

ํ†ฐ: ์ €๋Š” ์ž ์‹œ ํ›„์— ๋‹ค์‹œ ๋Œ์•„์™€์„œ ์—…๋ฌด์— ๊ด€ํ•œ ๋ฌธํ™”์  ์ธก๋ฉด์— ๋Œ€ํ•ด ์—ฌ์ญค๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค. ๊ทธ ์ „์— ๋””๋””์—์”จ๊ป˜์„œ ์‹ค์ œ๋กœ ์ผํ•˜์…จ๋˜ ๊ณต๊ธ‰๋ง์— ๊ด€๋ จํ•˜์—ฌ ๋” ์—ฌ์ญค๋ณด๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ํ•œ๊ตญ์˜ ๊ณต๊ธ‰๋ง์ด ๊ฐ€์ง„ ํ•œ๊ตญ์ ์ธ ํŠน์ง•์ ์ธ ์ ์€ ๋ฌด์—‡์ธ๊ฐ€์š”? ํ•œ๊ตญ ๊ธฐ์—…์˜ ๊ฐ•์ ์€ ๋ฌด์—‡์ด๊ณ  ์•ฝ์ ์€ ๋ฌด์—‡์ผ๊นŒ์š”? ํ•œ๊ตญ๊ธฐ์—…์˜ ๊ณต๊ธ‰๋ง์€ ์ผ๋ณธ์˜ ๊ณต๊ธ‰๋ง ๋ชจ๋ธ์— ๊ฐ€๊นŒ์šด๊ฐ€์š” ์•„๋‹ˆ๋ฉด ์„œ๊ตฌํ˜• ๋ชจ๋ธ์— ๋” ๊ฐ€๊น๋‚˜์š”?

๋””๋””์—: ๋‹น์—ฐํžˆ ์ผ๋ณธํ˜• ๋ชจ๋ธ์— ๊ฐ€๊น๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์•„์ง ๊ทธ๋ฆฌ ๊ฐœ๋ฐฉ๋œ ์‹œ์Šคํ…œ์€ ์•„๋‹ˆ๊ฑฐ๋“ ์š”. ํ•œ๊ตญ์˜ ๊ฑฐ๋Œ€ ๋ณตํ•ฉ๊ธฐ์—… ๋‹ค์ˆ˜๊ฐ€ ์•„์ง ํ์‡„์ ์ธ ๋ชจ๋ธ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ฐ์ž ๋‚˜๋ฆ„์˜ ์šด์†ก์—…์ฒด๊ฐ€ ์žˆ๋Š” ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ํˆฌ์žํ•ด์„œ ํ‚ค์›Œ๋‚˜๊ฐ€์•ผ ํ•  ์‚ฌ์—…๋“ค๋„ ๋งŽ์€ ๊ฒƒ ๊ฐ™๊ณ ์š”. ์ผ๋ฐ˜์ ์œผ๋กœ LG๋Š” ์ตœ๊ณ ์˜ ๊ณต๊ธ‰๋ง ์กฐ์ง์œผ๋กœ ์ž˜ ์•Œ๋ ค์ง„ ์‚ผ์„ฑ์˜ ๋ชจ์Šต์„ ์ˆ˜์šฉํ•ฉ๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋ณด๊ธฐ์—” LG๋Š” ์•„์ง ์ƒ๋Œ€์ ์œผ๋กœ ๋ฏธ์•ฝํ•˜์ง€์š”. ํ˜„์žฌ ๋ชจ๋ธ์€ ๊ณต๊ธ‰๋ง์˜ ์กฐํ™”๋ฅผ ์–ป์–ด๋‚ผ ์ˆ˜ ์žˆ๋Š” ๋ชจ๋ธ์€ ์•„๋‹™๋‹ˆ๋‹ค. ๋‹ค์†Œ ํ์‡„์ ์ธ ๊ฒฝํ–ฅ์ด ์žˆ์ฃ . ์ž˜๋‚˜๊ฐ€๋Š” ๊ธฐ์—…์˜ ๋ชจ๋ธ์€ ํ•œ์ชฝ ๋๊ณผ ๋‹ค๋ฅธ ์ชฝ ๋์„ ์ž‡๋Š”, ๊ฐœ๋ฐฉ์ ์ด๋ฉด์„œ๋„ ํŒŒํŠธ๋„ˆ์™€ ํ˜‘์กฐ์ ์ž…๋‹ˆ๋‹ค. ์ €๋Š” ์ด๊ฒƒ์ด LG๊ฐ€ ๋ฐœ์ „ํ•ด๋‚˜๊ฐ€์•ผ ํ•  ๋ฐฉํ–ฅ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.

ํ†ฐ: ์žฅ์ ์— ๋Œ€ํ•ด์„œ ๋ง์”€ํ•˜์‹ ๋‹ค๋ฉด์š”?

๋””๋””์—: ๋ฌผ๋ก  ‘์—ด์‹ฌํžˆ ์ผํ•˜๋Š” ๊ฒƒ’์ด LG์˜ ๊ฐ€์žฅ ํฐ ์žฅ์ ์ด์ž ์›๋™๋ ฅ์ด์ฃ . ์‚ฌ๋žŒ๋“ค์€ ๊ฐ์ž์˜ ๋ถ€์„œ์—์„œ ๋งก์€ ์ผ์— ์ตœ์„ ์„ ๋‹คํ•ฉ๋‹ˆ๋‹ค. ๋ฐฐ์šฐ๊ณ ์ž ํ•˜๋Š” ์š•๊ตฌ๊ฐ€ ๊ฐ•ํ•˜๊ณ  ๊ทธ๋ ‡๊ธฐ ๋•Œ๋ฌธ์— ์—ด์˜๊ฐ€ ๊ต‰์žฅํžˆ ๋†’์Šต๋‹ˆ๋‹ค. ๊ทธ ์ ์—์„œ ์ œ๊ฐ€ ์•Œ์•„๋‚ธ ๊ฒƒ์€, ๊ฐ€๋” ์–‘๊ณผ ์งˆ์„ ๊ตฌ๋ถ„ํ•˜์ง€ ๋ชปํ•  ๋•Œ๊ฐ€ ์žˆ๋‹ค๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์‚ฌ๋žŒ๋“ค์€ ์‚ฌ๋ฌด์‹ค์—์„œ ๋งŽ์€ ์‹œ๊ฐ„์„ ๋ณด๋ƒ…๋‹ˆ๋‹ค. ๊ทธ ์‹œ๊ฐ„์ด ์ •๋ง ์ƒ์‚ฐ์ ์ด๋ƒ ํ•˜๋Š” ๊ฒƒ์ด ๋ฌธ์ œ์ž…๋‹ˆ๋‹ค.

ํ†ฐ: ๊ณต๊ธ‰๋ง ๊ด€๋ฆฌ๊ฐ€ ํ•œ๊ตญ๊ธฐ์—…์˜ ๋ธŒ๋žœ๋“œํšจ๊ณผ์— ์–ผ๋งˆ๋‚˜ ์ž˜ ๋งž์•„๋–จ์–ด์ง€๋‚˜์š”?

๋””๋””์—: ์Œ, ์ œ ์ƒ๊ฐ์—๋Š” ์ตœ๊ณ ์šด์˜์ž์™€ ๋‚˜๋จธ์ง€ ๊ด€๋ฆฌ๋ถ€ ์‚ฌ์›๋“ค์ด ์ข‹์€ ํ’ˆ์งˆ์˜ ์ƒํ’ˆ๊ณผ ๊ดœ์ฐฎ์€ ๋””์ž์ธ์„ ์ž˜ ์ดํ•ดํ•˜๋Š” ๊ฒƒ์ด LG์˜ ๊ฐ•์ ์ด ๋  ์ˆ˜ ์žˆ๋Š”๋ฐ์š”. ๊ฑฐ๊ธฐ์— ํ›Œ๋ฅญํ•œ ๋ธŒ๋žœ๋“œ ํšจ๊ณผ์™€ ์†Œ๋น„์ž ์•ˆ๋ชฉ์ด ์กฐํ™”๋กญ๊ฒŒ ๋งŒ๋‚ฌ์„ ๋•Œ ์ด๋ฃจ์–ด์ง„๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ ๋ง์€ ๊ธฐ์—…์ด ์‹ค์ œ๋กœ ์ž์‚ฌ์˜ ์ƒํ’ˆ์„ ๊ตฌ๋งค์ž์˜ ๋ฐฉ๊นŒ์ง€ ๋“ค์—ฌ๋‹ค ๋†“๋Š” ๊ฒƒ์— ์ฆ‰ ์†Œ๋น„์ž๋“ค์˜ ๊ตฌ๋งค์„ ํ˜ธ์— ์นจํˆฌํ•˜์ง€ ๋ชปํ•œ๋‹ค๋ฉด ๋””์ž์ธ์ด๋‚˜ ๊ธฐ์ˆ ๊ฐœ๋ฐœ์˜ ์ˆ˜์ค€์ด ๋†’๋‹ค๊ณ  ํ•ด๋„ ์•„๋ฌด๋Ÿฐ ์˜๋ฏธ๊ฐ€ ์—†์ง€์š”. ๊ทธ๋ž˜์„œ ์ œ ์ƒ๊ฐ์—” ๊ธฐ๋Šฅ์ ์œผ๋กœ ์šฐ์ˆ˜ํ•˜๊ณ  ์‹ค์ œ ์‹คํ–‰์— ์ดˆ์ ์„ ๋‘” ๊ธฐ๋ณธ์  ๊ณต๊ธ‰๋ง์ด์•ผ๋ง๋กœ ๋ธŒ๋žœ๋“œ์˜ ์„ฑ๊ณต์— ์žˆ์–ด ์ •๋ง ์ค‘์š”ํ•œ ์š”์†Œ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ œ ์ƒ๊ฐ์—” CEO๊ฐ€ ๊ทธ๊ฒƒ์„ ์ž˜ ํŒŒ์•…ํ•œ ๊ฒƒ ๊ฐ™์•„์š”. ๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒŒ ๋ฐ”๋กœ ๊ทธ๊ฐ€ ๊ณต๊ธ‰๋ง๊ณผ ๊ด€๋ จํ•œ ์ˆ˜์šฉ๋Šฅ๋ ฅ ๋ฐ ๊ธฐ๋Šฅ์˜ ๋ฐœ์ „์— ํž˜์„ ์Ÿ๋Š” ์ด์œ ์ฃ .

ํ†ฐ: ๋””๋””์—์”จ๊ฐ€ ์ด๋ˆ ์—ฌ๋Ÿฌ๊ฐ€์ง€ ์‚ฌ์—… ์ค‘ ๊ฐ€์žฅ ์ž๋ž‘ํ• ๋งŒํ•œ ๊ฒƒ์€ ์–ด๋–ค๊ฒƒ์ธ๊ฐ€์š”? ์‹ค๋ง์Šค๋Ÿฌ์šด์ ์ด ์žˆ๋‹ค๋ฉด ๊ทธ๊ฒƒ๋„ ๋ง์”€ํ•ด์ฃผ์„ธ์š”.

๋””๋””์—: ์ €ํฌ๊ฐ€ ์ผ๊ตฐ ๊ฐ€์žฅ ํฐ ๋ฐœ์ „์€ ์žฌ๊ณ  ๊ด€๋ฆฌ์™€ ์ˆ˜์š” ๋ฐ ๊ณต๊ธ‰ ๊ท ํ˜•์— ๋Œ€ํ•œ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. LG์™€ ๊ฐ™์€ ๋Œ€๊ธฐ์—…์˜ ์ˆ˜์š”๊ณต๊ธ‰ ๊ท ํ˜•์„ ๋งž์ถ”๋Š” ๊ฒƒ์€ ๊ต‰์žฅํ•œ ๋„์ „์ด ๋  ์ˆ˜ ์žˆ์ฃ . ๋‚˜์ค‘์—๋Š” ๋ฐœ์ „์ ์ธ ๊ฒฐ๊ณผ๋ฅผ ๊ฐ€์ ธ์˜ฌ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์šฐ๋ฆฐ ์™ธ๋ถ€์กฐ๋‹ฌ(์•„์›ƒ์†Œ์‹ฑ)์—๋„ ๊ฝค ๋…ธ๋ ฅํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๊ธฐ๋ณธ ์ œ์กฐ์—…๊ณผ ๊ฐ™์ด ๋ณ„๋กœ ์ค‘์š”์น˜ ์•Š์€ ์ œ์กฐ๋‚˜ ๋ฌผ๋ฅ˜ํ™œ๋™์„ ๊ฐ•๊ตฌํ•˜๋ฉด์„œ LG์™ธ๋ถ€์˜ ์ฐฝ๊ณ ๊ด€๋ฆฌ ๋ฐ ์กฐ๋‹ฌํ™œ๋™์€ ํฐ ์„ฑ๊ณต์„ ๊ฑฐ๋’€์ฃ . ํŒ€์ด ํ•ญ์ƒ ์ œ๊ฐ€ ์›ํ•˜๋Š” ๋งŒํผ ์ผ์„ ํ•˜๋Š” ๊ฒƒ์€ ์•„๋‹ˆ๋”๋ผ๊ณ ์š”. ์ „ ์—ฌ๊ธฐ์— ๋ฌธํ™”์ ์ธ ์ €ํ•ญ์„ฑ์ด ์žˆ์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ ‡์ง€๋งŒ ๋ฌธํ™”์ ์ธ ์ €ํ•ญ์ƒ์€ ๋งŽ์€ ์ด๋“์„ ๊ฐ€์ ธ์˜ค๊ณ , ๊ทธ๋ ‡๊ธฐ์— ์ €๋Š” ๊ฐ€๋” ์ด๋Ÿฌํ•œ ์ €ํ•ญ์„ฑ์ด ๋” ๋งŽ์•˜์œผ๋ฉด ์ข‹์ง€ ์•Š์•˜์„๊นŒ ํ•˜๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.

ํ†ฐ: LG๊ณต๊ธ‰๋ง ๊ด€๋ฆฌ์˜ ๊ธฐ๋ณธ์›์น™์„ ์„ธ์šฐ๋ฉด์„œ ๊ฒช์—ˆ๋˜ ๋ฌธํ™”์ ์ธ ์ธก๋ฉด์ด ์•„๋‹Œ ๋‹ค๋ฅธ๋ถ„์•ผ์˜ ์–ด๋ ค์šด ์ ์ด ์žˆ์—ˆ๋‚˜์š”? ๋””๋””์—: ๋‹น์—ฐํžˆ IT์‹œ์Šคํ…œ์˜ ๊ฒฐํ•์ด์—ˆ์ฃ . ์‚ฌ๋žŒ๋“ค์€ ์ด ์‚ฐ์—…์„ ๊ทธ๋ฆฌ ์ „๋žต์ ์ธ ์šฐ์—ด์˜ ๊ฒƒ์œผ๋กœ ์ƒ๊ฐ์ง€ ์•Š๊ฑฐ๋“ ์š”. ์žฌ๋ฏธ์žˆ๊ฒŒ๋„, ์ด ๋ถ„์•ผ๋Š” ํšŒ์‚ฌ์˜ ์ˆ˜์ต์„ ์ ์  ์˜ฌ๋ ค์ฃผ๋Š” ๊ฒƒ์œผ๋กœ ํšŒ๊ณ„์žฅ์— ํ‘œ๊ธฐ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋‚˜๋‚ ์ด ๋†€๋ผ์›€์„ ๊ธˆ์น˜ ๋ชปํ•˜๊ณ  ์žˆ์–ด์š”.

ํ†ฐ: ๊ทธ๊ฑด ๊ตฌ์‹ ๋ชจ๋ธ์ด์ž–์•„์š”.

๋””๋””์—: ์ •๋ง ์˜ค๋ž˜๋œ ๋ชจ๋ธ์ด์ง€๋งŒ ์•„์ง LG๊ฐ€ ์ ์šฉํ•˜๋Š” ๋ชจ๋ธ์ž…๋‹ˆ๋‹ค. ๊ฒฐ๊ตญ ์‹œ์Šคํ…œ์˜ ๋ถ€์žฌ๊ฐ€ ๊ณผ์ •์ƒ์˜ ์–ด๋ ค์›€์ด์—ˆ๋‹ค๊ณ  ํ•  ์ˆ˜ ์žˆ๊ฒ ๋„ค์š”.

ํ†ฐ: ์Šค๋งˆํŠธํฐ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•ด๋ด…์‹œ๋‹ค. LG์—๊ฒŒ ์žˆ์–ด ์š”์ฆ˜ ๊ฐ€์žฅ ํฐ ๊ฒฝ์Ÿ์‹œ์žฅ์ด ๋˜๊ณ  ์žˆ์œผ๋‹ˆ๊นŒ์š”. ๊ทธ๋ ‡์ง€๋งŒ ํšŒ์‚ฌ ์ƒํ™ฉ์ด ๊ทธ๋ฆฌ ์ข‹์•„๋ณด์ด์ง„ ์•Š๋„ค์š”. ์Šค๋งˆํŠธํฐ์‚ฌ์—…์— ๋Œ€ํ•œ ๋‹น์‹ ์˜ ์˜๊ฒฌ์€ ๋ฌด์—‡์ด๋ฉฐ, ์ด ๋ถ„์•ผ์— ์žˆ์–ด LG๊ฐ€ ์„ฑ๊ณต์ ์œผ๋กœ ํ•ด ๋‚ธ ๋ถ€๋ถ„์€ ์–ด๋–ค ์ ์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜์‹ญ๋‹ˆ๊นŒ? LG๋Š” ์ „๋žต์ ์ธ ์˜ค๋ฅ˜๋ฅผ ๋งŒ๋“ค์–ด๋‚ธ ๊ฒƒ์ด๋ผ๊ณ  ๋ณด์‹ญ๋‹ˆ๊นŒ, ์•„๋‹ˆ๋ฉด LG์˜ ๊ฒฝ์˜์„ฑ๊ณผ๋Š” ํ˜„์žฌ ํšŒ์‚ฌ์˜ ๊ธฐ์ˆ ์  ๋Šฅ๋ ฅ์„ ๋ฐ˜์˜ํ–ˆ๋‹ค๊ณ  ๋ณด์‹ญ๋‹ˆ๊นŒ?

๋””๋””์—: ์ „๋žต์  ์˜ค๋ฅ˜๊ฐ€ ์žˆ์—ˆ๋Š”์ง€์— ๋Œ€ํ•ด์„œ๋Š” ์ž˜ ๋ชจ๋ฅด๊ฒ ๋„ค์š”. ์Šค๋งˆํŠธํฐ๋ถ„์•ผ์—์„œ ์ค‘์š”ํ•œ ์ ์€ ํ˜์‹ , ์†Œํ”„ํŠธ์›จ์–ด, ํŽธ์˜์„ฑ ๊ทธ๋ฆฌ๊ณ  ํŒŒํŠธ๋„ˆ์‹ญ์ด์ฃ . ๋˜ํ•œ ์ด๋Ÿฌํ•œ ๋ถ„์•ผ๋“ค์€ ํ™•์‹คํžˆ ์—ญ๋Ÿ‰์„ ๊ฐ•ํ™”ํ•ด์•ผ ํ•  ๋ถ„์•ผ์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค. ๋ถ€๊ฐ€๊ฐ€์น˜๊ฐ€ ๊ทนํžˆ ์ ์€ ์ œ์กฐ๋ถ„์•ผ์— ๋งค์ง„ํ•˜๋Š” ๊ฒƒ์€ ์ „๋žต์ ์ด์ง€ ๋ชปํ•˜์ฃ . ๊ทธ๋ฆฌ ๋งŽ์€ ํˆฌ์ž๋ฅผ ํ•˜์ง€ ์•Š์•„๋„ ๋˜๋Š” ์ œ์กฐ๊ณผ์ •๋ถ„์•ผ์— ๋„ˆ๋ฌด ์—ด์ค‘ํ•œ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์ด๋Ÿฐ๊ฒƒ๋“ค์€ ์‚ฌ์‹ค ์™ธ๋ถ€์กฐ๋‹ฌ์— ๋งก๊ธฐ๋Š” ๊ฒƒ์ด ๋”์šฑ ํšจ๊ณผ์ ์ผ ๋•Œ๋„ ์žˆ๊ฑฐ๋“ ์š”. ์•„๋งˆ๋„ ๋ณ€ํ™”๊ฐ€ ํ•„์š”ํ•œ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์˜ค๋Š˜๋‚  ์„ฑ๊ณต์ ์ธ ์Šค๋งˆํŠธํฐ ํšŒ์‚ฌ๋Š” ์‚ฌ์‹ค์ƒ ์ œ์กฐ๋ฅผ ํ•˜์ง€์•Š์•„์š”. ์• ํ”Œ์€ ์ œ์กฐ๋ฅผ ํ•˜์ง€ ์•Š์ฃ . ๊ทธ๋ณด๋‹ค๋Š” ๋ธŒ๋žœ๋“œ์™€ ์ƒํ’ˆ๊ฐœ๋ฐœ ๊ทธ๋ฆฌ๊ณ  ์†Œํ”„ํŠธ์›จ์–ด์— ์ง‘์ค‘ํ•  ๋ฟ์ด์ฃ .

ํ†ฐ: LG๊ฐ€ ์Šค๋งˆํŠธํฐ๊ณผ ๊ด€๋ จํ•˜์—ฌ ์„ฑ๊ณต์ ์œผ๋กœ ์ผ๊ถˆ๋‚ธ ๋ถ€๋ถ„์ด ์žˆ๋‹ค๋ฉด ๋ฌด์—‡์ผ๊นŒ์š”?

๋””๋””์—: ํ™•์‹คํžˆ ๋””์ž์ธ์€ ํ”Œ๋Ÿฌ์Šค์š”์ธ์ด ๋˜์—ˆ์ฃ . ํ•ญ์ƒ ์Šค๋งˆํŠธํ•œ ๋””์ž์ธ์œผ๋กœ ๊ณ ๊ฐ๋“ค๋กœ๋ถ€ํ„ฐ ์ธ์ •์„ ๋ฐ›์•˜์ฃ . ์†Œํ”„ํŠธ์›จ์–ด๋ฌธ์ œ๋Š” ์•ž์œผ๋กœ ํ•ด๊ฒฐ๋  ๊ฒƒ์ด๊ณ  ์„ฑ๊ณต์ ์ผ ๊ฒ๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ์‹œ์žฅ์€ ์ ์  ์†Œํ”„ํŠธ์›จ์–ด๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•ด ๋‚˜๊ฐ€๋Š” ์ถ”์„ธ์ด๊ณ  ์„œ๋„ˆ๊ฐœ์˜ ์ฃผ์š” ๊ธฐ์—…์ด ํ•จ๊ป˜ ์žˆ์„ ๋งŒํผ ๊ทœ๋ชจ๊ฐ€ ์ปค์ง€๊ณ  ์žˆ์œผ๋‹ˆ๊นŒ์š”.

ํ†ฐ: ์‹œ์•ผ๋ฅผ ์ข€ ๋„“ํ˜€์„œ, ํ•œ๊ตญ ๊ธฐ์—…์ด ์• ํ”Œ๊ณผ ๊ฐ™์€ ์„ธ๊ณ„ ์ฃผ์š” ๊ธฐ์—…๋“ค๊ณผ ์–ด๊นจ๋ฅผ ๋‚˜๋ž€ํžˆ ํ•˜๊ณ  ๊ฒฝ์Ÿํ•˜๊ธฐ ์œ„ํ•ด ๊ฐ–์ค˜์•ผ ํ•  ์ค‘์š”ํ•œ ์š”์†Œ ์„ธ ๊ฐ€์ง€๊ฐ€ ์žˆ๋‹ค๋ฉด ์–ด๋–ค ๊ฒƒ์ด๋ผ๊ณ  ๋ง์”€ํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ? LG๊ฐ€ ๋‹ค์‹œํ•œ๋ฒˆ ์Šค๋งˆํŠธํฐ์˜ ์„ ๋‘๊ธฐ์—…์ด ๋  ์ˆ˜ ์žˆ์„๊นŒ์š”?

๋””๋””์—: ๋„ค ๊ทธ๋ ‡๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋“ค์—๊ฒ ์•„์ง ๋ฆฌ๋”์‹ญ์ด ์žˆ์–ด์š”. ์†Œ๋น„์ž ๋‹ˆ์ฆˆ์™€ ์ฐฝ์กฐ์  ํŒŒํŠธ๋„ˆ์‹ญ์„ ์ดํ•ดํ•˜๋Š” ๋ฐ ์ฃผ๋ ฅํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ์ด๊ฒƒ์€ ๋ฐ”๋กœ ์ง์›๊ณผ ์‚ฌ์—…ํŒŒํŠธ๋„ˆ๊ฐ€ ๊ฒฐ๊ตญ ํ‚คํฌ์ธํŠธ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. LG๋Š” ๋‹ค์‹œ ์„ฑ๊ณตํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

ํ†ฐ: LG์™€ ์Šค๋งˆํŠธํฐ์— ๊ด€ํ•œ ๋‹ค๋ฅธ ์˜๊ฒฌ์ด ์žˆ์œผ์‹ ๊ฐ€์š”?

๋””๋””์—: ์•„๋‡จ, ์ด๊ฑด ์ œ ์ „๋ฌธ๋ถ„์•ผ๋Š” ์•„๋‹ˆ๋ผ์„œ์š”. ์ „ ๊ณต๊ธ‰๋ง์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜๋Š”๊ฒŒ ๋” ์ข‹๋„ค์š”.

ํ†ฐ: ๋„ค ์•Œ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋ฌธ์ œ ์—†์Šต๋‹ˆ๋‹ค. Korea Business Central์˜ ์šฐ๋ฆฌ ์ปค๋ฎค๋‹ˆํ‹ฐ๋Š” ํ•œ๊ตญ์—์„œ์˜ ์‚ฌ์—…์— ์ดˆ์ ์„ ๋‘๊ณ  ์žˆ์œผ๋ฉฐ ๋งŽ์€ ๋ฉค๋ฒ„๋“ค์ด ํ•œ๊ตญ๊ธฐ์—…์—์„œ ๊ทผ๋ฌดํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ๋•Œ๋ฌธ์— ์ง์›๋“ค์€ ๋„์ „๊ณผ ๊ธฐํšŒ ๊ทธ๋ฆฌ๊ณ  ์ƒˆ๋กœ์šด ํ™˜๊ฒฝ์—์„œ ์ผํ•˜๋Š” ๊ฒƒ์— ๊ด€๋ จํ•œ ํ•ด๊ฒฐ์ฑ…์— ๋Œ€ํ•ด ์ง€๋Œ€ํ•œ ๊ด€์‹ฌ์„ ๊ฐ–๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. LG์˜ ๋™๋ฃŒ๋“ค๊ณผ ์ƒ๊ด€ ๊ทธ๋ฆฌ๊ณ  ํ›„์ž„์ง์›์— ๋Œ€ํ•œ ์ƒํ˜ธ์ž‘์šฉ์„ ์–ด๋–ป๊ฒŒ ์„ค๋ช…ํ•˜์‹œ๊ฒ ์–ด์š”? ์ง๊ธ‰์ด๋‚˜ ์„ฑ๋ณ„์— ๋”ฐ๋ผ ์ฐจ์ด๊ฐ€ ์žˆ๋‚˜์š”? ๋ง์”€ ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค.

๋””๋””์—: ๋ฌผ๋ก ์ด์ฃ . ์‚ฌ๋‚ด๋Š” ๊ถŒ๋ฆฌ ๋ฐ ๊ถŒํ•œ์— ๋Œ€ํ•œ ์กด์ค‘์ด ์—„์ฒญ๋‚œ, ๊ต‰์žฅํžˆ ๊ณ„๊ธ‰์ œ๋„์ ์ธ ๊ธฐ๊ด€์ž…์ž…๋‹ˆ๋‹ค. ์™ธ๊ตญ์ธ์—๊ฒŒ ์žˆ์–ด ๊ทธ ๋ถ€๋ถ„์€ ๋‹ค์†Œ ๋„์ „์ ์ธ ๋‚œ๊ด€์ด์ฃ . ๋ถ„๋ช…ํžˆ ์–ธ์–ด๋„ ํ•˜๋‚˜์˜ ์žฅ๋ฒฝ์ž…๋‹ˆ๋‹ค. ์Šคํƒœํ”„ํšŒ์˜ ๋„์ค‘ ๋งŽ์€ ํ†ต์—ญ์„ ํ•ด์•ผํ•˜๋Š”๋ฐ ์ด๊ฒŒ ํ•ญ์ƒ ์‰ฝ์ง€๋Š” ์•Š์ฃ . ํ†ต์—ญ์„ ํ•˜๋ฉด ํ•ญ์ƒ ์ „ํ•˜๊ณ ์ž ํ•˜๋Š” ์ ๊ณผ์˜ ๊ดด๋ฆฌ๊ฐ€ ๋ฐœ์ƒํ•˜๊ณ , ์ „ํ•˜๊ณ ์ž ํ•˜๋Š” ๋‰˜์•™์Šค๊ฐ€ ํ•ญ์ƒ ์™„๋ฒฝํžˆ ์ „๋‹ฌ๋˜์ง€๋Š” ์•Š์œผ๋‹ˆ๊นŒ์š”. ๋งจ ์ฒ˜์Œ์— ์Šคํƒœํ”„ํšŒ์˜๋ฅผ ์˜์–ด๋กœ ์ง„ํ–‰ํ•˜๊ณ ์ž ํ•˜๋Š” ์‹œ๋„๊ฐ€ ์žˆ์—ˆ์œผ๋‚˜ ๊ณง ํ•œ๊ตญ์–ด๋กœ ๋‹ค์‹œ ๋Œ์•„์˜ค๊ฒŒ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์–ธ์–ด๋ฅผ ๊ธ€๋กœ๋ฒŒํ™” ํ•˜๋ ค๋Š” ๋…ธ๋ ฅ์€ ๋งŽ์€ ๊ธฐ์—…์ด ํ•˜๋Š” ๊ฒƒ์ด์ง€๋งŒ ๋‹ค์†Œ ํ•œ๊ณ„๊ฐ€ ์žˆ์œผ๋‹ˆ๊นŒ์š”. ๋‹ค๋ฅธ๊ฒƒ๋“ค์€ ๋ญ๊ฐ€์žˆ์„๊นŒ์š”. ์˜ˆ๋ฅผ ๋“ค์–ด ๋‹ค๋ฅธ์‚ฌ๋žŒ๋“ค์— ์˜ํ•ด ์ด๋ฏธ ํ•™์Šต๋œ ๋ฌธํ™”์ ์ธ ์ธก๋ฉด๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ํ‡ด๊ทผ ํ›„ ์ €๋…์— ์นœ๋ชฉ์„ ๋‹ค์ง€๋Š” ์ˆ ์ž๋ฆฌ๋Š” ๋Œ€๋ถ€๋ถ„์˜ ์™ธ๊ตญ์ธ์—๊ฒŒ ์žˆ์–ด ๋‹ฌ๊ฐ‘์ง€ ์•Š์€๋ฐ์š”. ์†”์งํžˆ ์ €๋Š” ์ฆ๊ธฐ์ง€ ์•Š์€ ๊ฒƒ๋งŒ์€ ํ™•์‹คํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๊ฒŒ ํ•œ๊ตญ ๋ฌธํ™”์˜ ์ผ๋ถ€์ด๊ธฐ ๋•Œ๋ฌธ์— ๋ฌผ๋ก  ๊ธฐ๊บผ์ด ํ•  ์šฉ์˜๋Š” ์žˆ์—ˆ์ง€๋งŒ ์Šต๊ด€์ฒ˜๋Ÿผ ํ•˜๊ณ ์‹ถ์ง€๋Š” ์•Š์•˜๊ฑฐ๋“ ์š”. ํ•ญ์ƒ ๋ฌธ์„ ์—ด์–ด๋†“๋Š” ๋ฐฉ์นจ์— ๋Œ€ํ•œ ๊ฐœ๋…์€, ์‚ฌ๋žŒ๋“ค์ด ์–ธ์ œ๋“ ์ง€ ์™€์„œ ์ด์•ผ๊ธฐํ•  ์ˆ˜ ์žˆ๋„๋ก ‘์ €์˜ ์‚ฌ๋ฌด์‹ค ๋ฌธ์€ ํ•ญ์ƒ ์—ด๋ ค์žˆ์Šต๋‹ˆ๋‹ค’๋ผ๊ณ  ์žฌ์ฐจ ๋งํ•ด๋„ ์—ฌ์ „ํžˆ ๋ฐ›์•„๋“ค์—ฌ์ง€์ง€ ์•Š๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์•„๋งˆ ์•„๋ฌด๋„ ์‹œ๋„ํ•œ ์ ์ด ์—†๋Š” ๊ฒƒ ๊ฐ™์•„์š”. ์ €์˜ ์ง์† ๊ด€๋ฆฌํŒ€์€ ์ €์˜ ์—ด๋ฆฐ ์‚ฌ๋ฌด์‹ค์— ์ต์ˆ™ํ•ด์ ธ์„œ ๋ช‡๋ฒˆ ๋“ค์–ด์˜จ ์ ์€ ์žˆ์ง€๋งŒ, ์ œ๊ฐ€ ํ˜ผ์ž ์žˆ์–ด๋„ ๋ฐฅ์„ ์‚ฌ๋‹ฌ๋ผ๊ณ  ํ•œ ์ ์€ ํ•œ๋ฒˆ๋„ ์—†์Šต๋‹ˆ๋‹ค. ๋จผ์ € ์ œ๊ฐ€ ๊ฐ€์„œ ์ ์‹ฌ ๋จน์ž๊ณ  ๋งํ•˜๊ธฐ๋ฅผ ๊ธฐ๋‹ค๋ฆฌ๊ณค ํ•˜์ง€์š”. ์„œ๊ตฌ์™€ ๋‹ค๋ฅธ์ ์€ ์ด๋Ÿฌํ•œ ์†Œ์†Œํ•œ ๊ฒƒ๋“ค์ž…๋‹ˆ๋‹ค.

ํ†ฐ: ์‹œ๊ฐ„์ด ์ง€๋‚˜๋ฉด์„œ ์ด๋Ÿฌํ•œ ๊ด€๊ณ„๋“ค์ด ์–ด๋–ป๊ฒŒ ๋ฐœ์ „ํ•ด๋‚˜๊ฐ”์œผ๋ฉฐ, ํ•œ๊ตญ ์ด์™ธ์˜ ๊ตญ๊ฐ€์—์„œ ์˜ˆ์ƒ๋˜๋Š” ๋ชจ์Šต๊ณผ๋Š” ์–ด๋–ป๊ฒŒ ๋‹ค๋ฅธ๊ฐ€์š”?

๋””๋””์—: ๋™๋ฃŒ๋“ค๊ณผ ํ•จ๊ป˜์žˆ์„ ๋•Œ ๊ทธ๋“ค์€ ๋‹ค์ •ํ•˜์ง€๋Š” ์•Š์•„์š”. ์šฐ๋ฆฌ๋Š” ์ž˜ ๋ชจ์—ฌ ๋†€๊ธฐ๋Š” ํ–ˆ์œผ๋‚˜ ๊ทธ ์ค‘ ๋ช‡๋ช‡์€ ์ฐจ ์•ˆ์—๋งŒ ๋จธ๋ฌผ๋Ÿฌ ์žˆ๊ฑฐ๋‚˜ ํ•œ๊ตญ์–ด๋งŒ ์‚ฌ์šฉํ–ˆ๊ธฐ์— ์˜์‚ฌ์†Œํ†ต์ด ๋งŽ์ด ์˜ค๊ฐ€์ง€ ์•Š์€ ์ ๋„ ๊ฐ€๋”์€ ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ ์ƒ๊ฐ์—๋Š” ์šฐ๋ฆฌ๋“ค ์ง์›๋“ค์ด ํ•œ๋ฒˆ๋„ ์ œ๋Œ€๋กœ ํ†ตํ•ฉ๋œ ์ ์ด ์—†์—ˆ๋˜ ๊ฒƒ ๊ฐ™์•„์š”. ์•„์ฃผ ๊ธด๋ฐ€ํ•˜๊ณ  ์นœ์ˆ™ํ•œ ๊ฐœ์ธ์  ๊ด€๊ณ„๋ฅผ ๋งŒ๋“ค๊ธฐ๋ž€ ์‰ฝ์ง€ ์•Š์€ ์ผ์ด์š”. ์ˆ ์ž๋ฆฌ๊ฐ€ ์ถฉ๋ถ„ํ•˜์ง€ ์•Š์•˜๊ธฐ ๋•Œ๋ฌธ์ผ์ˆ˜๋„ ์žˆ์ง€๋งŒ, ์ œ๊ฒ ์–ด๋ ค์šด ์ผ์ด์—ˆ์–ด์š”. ์‰ฌ์šด ๊ทผ๋ฌดํ™˜๊ฒฝ์€ ์•„๋‹ˆ์ฃ . ๊ทธ๋ ‡์ง€๋งŒ ๋งŽ์€ ์ง„์ „์ด ์žˆ์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ง€์‹์€ ์ธ์ •๋ฐ›์•˜๊ณ  ์ „๋ฌธ๊ฐ€๋“ค์€ ๊ตญ์ œ์  ๊ธฐ๊ด€์—์„œ ๊ทผ๋ฌด๊ฒฝํ—˜์ด ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค์ž…๋‹ˆ๋‹ค. ๊ทธ๋ ‡์ง€๋งŒ ์—ฌ์ „ํžˆ ์นœ๋ฐ€ํ•œ ์‚ฌํšŒ, ๊ตฌ์กฐ์ ์ด๊ณ  ์ˆ˜์ง์ ์ธ ๋ฌธํ™”์ž…๋‹ˆ๋‹ค.

ํ†ฐ: LG์˜ ์™ธ๊ตญ์ธ ์ž„์›์ง„๋“ค ์‚ฌ์ด์— ์ผ๋ฐ˜ํ™”๋œ ํŠน๋ณ„ํ•œ ๋ฌธํ™”์  ๋„์ „์ด๋‚˜ ์˜์‚ฌ์†Œํ†ต ๋„์ „์ด ์žˆ์—ˆ๋‚˜์š”? ๋งŒ์•ฝ ๊ทธ๋ ‡๋‹ค๋ฉด, ๋ฌด์—‡์ด์—ˆ๋‚˜์š”? ์ด์— ๋Œ€ํ•ด ์„ค๋ช… ์ข€ ๋ถ€ํƒ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋””๋””์—: ๋‹ค๋ฅธ ์‚ฌ๋žŒ์ด ๊ฒฝํ—˜ํ•œ ๊ฒƒ๋“ค์„ ๋ชจ๋‘ ์ €๋„ ๊ฒฝํ—˜ํ–ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋Š”๋ฐ์š”. ๋ฌธํ™”์— ์žˆ์–ด ๊ฐ€์žฅ์ค‘์š”ํ•œ๋ถ€๋ถ„์ธ ํ•ฉ์˜์— ๋Œ€ํ•ด ์˜๋…ผํ•  ๋•Œ, ์šฐ๋ฆฌ ๋‹ค์„ฏ๋ช…์€ ํ•ญ์ƒ ๋˜‘๊ฐ™์ด ์ƒ๊ฐํ•˜๊ณ  ๋А๋‚๋‹ˆ๋‹ค. ์ €ํฌ๋Š” ํ•ฉ์˜๋ฅผ ๋‚ด๋Š” ๊ฒƒ์ด ์ผ๋ฐฉ์ ์ธ ๊ฒƒ์ด๋ผ๊ณ  ๊ฑฐ์˜ ํ•ญ์ƒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์šฐ๋ฆฌ๊ฐ€ ์ƒ๊ฐํ•˜๋Š” ๊ฒƒ๋“ค๊ณผ ์šฐ๋ฆฌ๊ฐ€ ์„ฑ์ทจํ•˜๊ณ ์‹ถ์€ ๊ฒƒ์— ๋Œ€ํ•ด ๋‹ค๋ฅธ ํŒ€์›๋“ค๊ณผ ํ•ฉ์˜๋ฅผ ํ•ด์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡์ง€๋งŒ ๊ทธ๋“ค์€ ํ•ญ์ƒ ์šฐ๋ฆฌ์™€ ํ•ฉ์˜๋ฅผ ํ•˜๋ ค๋Š” ํƒœ๋„๋Š” ์•„๋‹ˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ด์™ธ์— ํŠน๋ณ„ํ•˜๊ฑฐ๋‚˜ ์šฐ๋ฆฌ ์™ธ๊ตญ์ธ ์ž„์›๋“ค์ด ๊ต‰์žฅํžˆ ๋‹ค๋ฅด๊ฒŒ ๋ฐ›์•„๋“ค์ด๊ฑฐ๋‚˜ ์ฐจ์ด๋ฅผ ๋ณด์ด๋Š” ์ ์€ ์—†์Šต๋‹ˆ๋‹ค. ์ƒํ™ฉ์— ๋Œ€ํ•œ ํŒ๋‹จ์ด ๊ฑฐ์˜ ๋น„์Šท๋น„์Šท ํ•œ ๊ฒƒ ๊ฐ™์•„์š”.

ํ†ฐ: ์ด๋Ÿฌํ•œ ๋ฌธํ™”์  ์žฅ์• ๋‚˜ ์˜์‚ฌ์†Œํ†ต์˜ ์žฅ๋ฒฝ์— ๋งž๋‹ฅ๋œจ๋ฆด ๋•Œ ํ•œ๊ตญ์ธ ์ง์›๋“ค๊ณผ์˜ ์˜์‚ฌ์†Œํ†ต์„ ์œ ์ง€ํ•˜๊ธฐ ์œ„ํ•ด ์„ ํƒํ•œ ์ ‘๊ทผ์€ ๋ฌด์—‡์ด์—ˆ๋‚˜์š”? ์–ด๋–ค ๊ฒƒ์ด ํšจ๊ณผ์ ์ด์—ˆ๊ณ  ์–ด๋–ค ๊ฒƒ์ด ๋ฌด์˜๋ฏธํ–ˆ๋‚˜์š”?

๋””๋””์—: ์ €๋Š” ์ฒ˜์Œ๋ถ€ํ„ฐ ์˜คํ”ˆ๋งˆ์ธ๋“œ๋กœ ‘ํ•œ๊ตญ์‹์œผ๋กœ ๊ด€๋ฆฌํ•˜๊ณ  ์‹ถ์œผ๋ฉด, ํ•œ๊ตญ์ธ์„ ๊ณ ์šฉํ•˜์„ธ์š”’๋ผ๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค. ์ €๋Š” ์ €์˜ ๋ฐฐ๊ฒฝ์„ ๊ฐ€์ง€๊ณ  ์žˆ๊ณ , ์„œ๊ตฌ์—์„œ 20๋…„์ด ๋„˜๋Š” ๊ธฐ๊ฐ„ ๋™์•ˆ์˜ ๊ฒฝ๋ ฅ์„ ๊ฐ€์ง€๊ณ  ์žˆ์œผ๋ฏ€๋กœ ์„œ๊ตฌ์˜ ์ž„์›์ฒ˜๋Ÿผ ๊ด€๋ฆฌํ•˜๊ณ  ํ–‰๋™ํ•ฉ๋‹ˆ๋‹ค. ๋ฌธ์„ ์—ด์–ด๋†“๋Š” ๋ฐฉ์นจ์ด๋‚˜ ์ง์„ค์ ์ธ ๋Œ€ํ™”, ์ง์ ‘์ ์ธ ์งˆ๋ฌธ, ํ•‘๊ณ„๋Œ€์ง€ ์•Š๊ธฐ, ์š”์ ๋งŒ ๋งํ•˜๊ธฐ, (์ƒ๊ด€์ธ ๋‚ด๊ฐ€ ์•„๋‹ˆ๋ผ)๋‹น์‹ ์ด ์ƒ๊ฐํ•˜๋Š” ํ•ด๊ฒฐ๋ฐฉ์•ˆ ๋งํ•˜๊ธฐ, ๋‹น์‹ ๋งŒ์˜ ๋ฌธ์ œ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค ์™€ ๊ฐ™์€ ๊ฒƒ๋“ค์ด ์žˆ์ง€์š”. ๊ทธ๋ž˜์„œ ์ฒ˜์Œ์— ๊ทธ๋“ค์€ ๋‹ค์†Œ ๋†€๋ž€ ๊ฒƒ ์ฒ˜๋Ÿผ ๋ณด์˜€์–ด์š”. ์ €์˜ ์Šคํƒ€์ผ์— ์ ์‘ํ•˜๊ธฐ ์œ„ํ•ด ์‹œ๊ฐ„์ด ์ข€ ๊ฑธ๋ ธ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡์ง€๋งŒ ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ๊ทธ๋“ค์€ ์ €์™€ ์–ด๋–ป๊ฒŒ ์ผํ•˜๋ฉด ๋˜๋Š”์ง€ ์ดํ•ดํ•˜๋Š” ๊ฒƒ ๊ฐ™์•˜์Šต๋‹ˆ๋‹ค. ์ „ ์ œ๊ฐ€ ์ฒ˜์Œ์œผ๋กœ ‘์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜์„ธ์š”?’ํ•˜๊ณ  ๋ฌผ์—ˆ์„ ๋•Œ๋ฅผ ์•„์ง๋„ ์žŠ์ง€ ๋ชปํ•ฉ๋‹ˆ๋‹ค. ‘๋‹น์‹ ์ด ์ƒ์‚ฌ์ž–์•„์š”. ๋‹น์‹ ์ด ๋งํ•˜๋Š”๊ฒŒ ์šฐ๋ฆฌ๊ฐ€ ์ƒ๊ฐํ•˜๋Š” ๊ฑฐ์—์š”. ์šฐ๋ฆฌ๊ฐ€ ๋ญ˜ ํ•  ์ง€ ์ •ํ•˜๋Š” ์‚ฌ๋žŒ์€ ๋‹น์‹ ์ด์—์š”.’ ์ €๋Š” ‘์•„๋‡จ, ์•„๋‹™๋‹ˆ๋‹ค. ๋‚œ ๋‹น์‹ ์˜ ์ƒ๊ฐ์„ ๋“ฃ๊ณ ์‹ถ์–ด์š”. ๋งŒ์•ฝ ๋‹น์‹ ์ด๋ผ๋ฉด ์ด๋Ÿฌํ•œ ์ƒํ™ฉ์—์„œ ์–ด๋–ป๊ฒŒ ํ•˜์‹œ๊ฒ ์–ด์š”?’ ๊ทธ๋“ค์€ ์ด๋Ÿฐ ์ข…๋ฅ˜์˜ ์งˆ๋ฌธ์— ์ต์ˆ™์ง€ ์•Š์ง€๋งŒ ๊ฒฐ๊ตญ ์˜๋„๋ฅผ ํŒŒ์•…ํ•˜๊ณ  ์ดํ•ดํ•˜์—ฌ ์ž˜ ์ผํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” 08๋…„๊ณผ 09๋…„ ๊ทธ๋ฆฌ๊ณ  2010์ดˆ์— ๊ณต๊ธ‰๋ง๊ณผ ๊ด€๋ จํ•˜์—ฌ ๊ต‰์žฅํžˆ ํ›Œ๋ฅญํ•œ ๋ฐœ์ „์ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š”๊ฐ€ํŠธ๋„ˆ๊ทธ๋ฃน(๋ฏธ๊ตญ ์‹œ์žฅ์กฐ์‚ฌ ๊ธฐ๊ด€)์„ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•˜์—ฌ ์กฐ์‚ฌ๋ฅผ ์‹œํ–‰ํ•˜๊ณ  ์žˆ์—ˆ๋Š”๋ฐ์š”. 2007๋…„ ์šฐ๋ฆฌ๋Š” ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ๊ณต๊ธ‰๋ง ์ˆœ์œ„ 65์œ„์— ๋žญํฌ๋˜์—ˆ๋Š”๋ฐ ์ด๋Š” ๊ทธ๋ฆฌ ์ž๋ž‘์Šค๋Ÿฌ์šด ์ˆœ์œ„๋Š” ์•„๋‹ˆ์ฃ . ๊ทธ๋ฆฌ๊ณ  ์ง€๋‚œํ•ด 27์œ„๋‚˜ 28์œ„๊นŒ์ง€ ์„ ์ „ํ–ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ํ•ด์˜จ ์ผ๊ณผ ๊ณต๊ธ‰๋ง ํ™•์žฅ์— ๋Œ€ํ•œ ์ธ์ง€๋„์˜ ๊ด€์ ์—์„œ ๋ณผ ๋•Œ ์—„์ฒญ๋‚œ ๋ฐœ์ „์ด์ฃ .

ํ†ฐ: ๊ต‰์žฅํžˆ ํ›Œ๋ฅญํ•œ ์„ฑ๊ณต์ด๋„ค์š”! ์ •๋ง ๋Œ€๋‹จํ•˜๊ตฐ์š”. 2008๋…„๋ถ€ํ„ฐ ์‹œ์ž‘๋œ LG์˜ ์™ธ๊ตญ์ธ์ž„์›์„ ๋ฐœ์€ ์ง€๋‚œํ•ด ๋ง ๋‹น์‹ ์˜ ํŒ€์ด ๋– ๋‚œ๋‹ค๋Š” ์ด์•ผ๊ธฐ๊ฐ€ ๋Œ๊ธฐ ์ „๊นŒ์ง€ ๊ต‰์žฅํžˆ ์„ฑ๊ณต์ ์œผ๋กœ ์—ฌ๊ฒจ์กŒ๋Š”๋ฐ์š”. ์ด๋Š” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์ถฉ๊ฒฉ์œผ๋กœ ๋‹ค๊ฐ€์™”์Šต๋‹ˆ๋‹ค. ์ง€๋‚œ ํ•ด ๋ง ๋””๋””์—์”จ๊ฐ€ ๋– ๋‚  ๋•Œ๋ฅผ ๋‘˜๋Ÿฌ์‹ผ ์ƒํ™ฉ์— ๋Œ€ํ•ด ์ข€ ์„ค๋ช…ํ•ด์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ? ์ฃผ ์›์ธ์ด ๋ฌด์—‡์ด์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜์‹œ๋Š”์ง€์š”? ์–ด๋А ํŠน์ • ์ง€์ ์—์„œ์˜ ์‹คํŒจ์ธ๊ฐ€์š” ์•„๋‹ˆ๋ฉด ๋‹จ์ˆœํžˆ ์ง๋ฌด๊ฐ€ ๋๋‚œ ๊ฒƒ์ธ๊ฐ€์š”? ์ด๊ฒŒ LG๊ฐ€ ์ƒˆ๋กญ๊ณ  ๊ธ์ •์ ์ธ ๋ฐฉํ–ฅ์œผ๋กœ ๊ฐ€๋ ค๋Š” ํ˜๋ช…์ ์ธ ๋ณ€ํ™”์ธ๊ฐ€์š”?

๋””๋””์—: ์ด์— ๋Œ€ํ•ด ์กฐ๊ธˆ์€ ์„ค๋ช…ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ ๊ฐ™๋„ค์š”. ์ œ ์ƒ๊ฐ์—” ์ƒˆ๋กœ์šด CEO๊ฐ€ ๋“ค์–ด์˜ค๋ฉด์„œ ์ด๋ ‡๊ฒŒ๋‚˜ ๋งŽ์€ ์™ธ๊ตญ์ธ ์ž„์›์ง„์— ๋Œ€ํ•œ ํ•„์š”๋ฅผ ๋А๋ผ์ง€ ๋ชปํ–ˆ๊ณ , ๊ทธ๋ž˜์„œ 12์›”์ด๋‚˜ 1์›”์— ๊ณ„์•ฝ์ด ๋งŒ๊ธฐ๋œ ์™ธ๊ตญ์ธ๊ณผ ๊ณ„์•ฝ์„ ๊ฐฑ์‹ ํ•˜์ง€ ์•Š์€ ๊ฒƒ ๊ฐ™์•„์š”. ํ•ด๊ณ ๋˜๊ธฐ ์ „ 3๋‹ฌ๋™์•ˆ ์ƒˆ๋กœ์šด CEO๋ฅผ ๋งŒ๋‚œ ์ ๋„ ์—†์Šต๋‹ˆ๋‹ค. ๊ทธ๋ƒฅ ๋‹จ์ˆœํ•œ ๋ฆฌ๋”์‹ญ์˜ ๋ณ€ํ™” ๋•Œ๋ฌธ์ด์—ˆ๋˜ ๊ฒƒ ๊ฐ™์•„์š”. ๊ฐœ์ธ์ ์œผ๋กœ LG๊ฐ€ ๊ธ์ •์ ์œผ๋กœ ๋ณ€ํ™”ํ•˜๋Š” ๋ฐฉํ–ฅ์œผ๋กœ ๊ฐ€๊ณ ์žˆ๋‹ค๊ณ ๋Š” ์ƒ๊ฐ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์•„๋งˆ ๊ทธ๋Ÿฐ ๋ฐฉํ–ฅ๋ณด๋‹ค๋Š” ์„ธ๊ณ„์ ์œผ๋กœ ์™ธ๊ตญ์ธ ์ž„์›์„ ๊ณ ์šฉํ•˜์ง€ ์•Š๊ณ  ํ•œ๊ตญ์ธ ์ž„์›์œผ๋กœ ๊ณ ์šฉํ•˜๋ ค๋Š” ์ชฝ์œผ๋กœ ๊ฐ€๊ณ ์žˆ๋Š” ๊ฒƒ ๊ฐ™๋„ค์š”. ๋˜ํ•œ ์•ž์œผ๋กœ ๋ช‡๋…„๊ฐ„ ๊ทธ๋Ÿฐ ๋ฐฉํ–ฅ์œผ๋กœ ๊ณ„์† ๋‚˜์•„๊ฐˆ์ง€๋„ ์ž˜ ๋ชจ๋ฅด๊ฒ ์–ด์š”.

ํ†ฐ: ์ „์— ์žˆ์—ˆ๋˜ ์ผ๋“ค์„ ํ•œ๋ฒˆ ํšŒ์ƒํ•ด๋ณด์‹œ๋ฉด์„œ์š”, ๋งŒ์•ฝ ์ด์ „์— ํ•˜์…จ๋˜ ์ผ๋“ค์„ ๋‹ค๋ฅธ ๋ฐฉ์‹์œผ๋กœ ํ•  ์ˆ˜ ์žˆ๋‹ค๋ฉด ์ „์ฒ˜๋Ÿผ ํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ, ์•„๋‹ˆ๋ฉด ์กฐ๊ธˆ ๋‹ค๋ฅธ ๋ฐฉ๋ฒ•์œผ๋กœ ํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ? ๋งŒ์•ฝ ๋‹ค๋ฅธ ๋ฐฉ๋ฒ•์œผ๋กœ ํ•˜๊ณ ์‹ถ์€ ์ผ์ด ์žˆ๋‹ค๋ฉด ๋ฌด์—‡์ผ๊นŒ์š”?

๋””๋””์—: ์ „๊ณผ ๋˜‘๊ฐ™์ด ํ•  ๊ฒ๋‹ˆ๋‹ค. ์ œ๊ฒ ๊ต‰์žฅํžˆ ๊ธ์ •์ ์ธ ๊ฒฝํ—˜์ด์—ˆ์œผ๋‹ˆ๊นŒ์š”. ์ž˜ ์ˆ˜ํ–‰ํ•œ ์ผ๋“ค์ด ๋งŽ๋‹ค๊ณ  ์ƒ๊ฐํ•ด์š”. ๊ทธ๋Ÿฌ๋‚˜ ์ €๋Š” ์ƒˆ๋กœ์šด CEO๋Š” ๋ณ€ํ™”๋ฅผ ์œ„ํ•ด ํ•ด์•ผํ•  ์ผ๋“ค์ด ๊ต‰์žฅํžˆ ๋งŽ๋‹ค๋Š” ๊ฒƒ์€ ํ™•์‹ ํ•ฉ๋‹ˆ๋‹ค. ์ž„์›์˜ ์ž„๊ธฐ๋Š” 3๋…„์—์„œ 4๋…„๊ฐ„๊ฒฉ์œผ๋กœ, ์ž„์›์ด ๊ณ„์† ๋ณ€ํ•˜๋Š” ์ œ๋„์˜€๋Š”๋ฐ ์ด๋Š” ์ œ๊ฐ€ ์ดํ•ดํ•  ์ˆ˜ ์—†๋Š” ๋ถ€๋ถ„์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ ๋ถ€์„œ์—์„œ ์ผํ•˜๋˜ CEO๋ฅผ ์ตœ๊ณ ์ž„์›์œผ๋กœ ์˜ฌ๋ ธ๋‹ค๊ฐ€ ๋‹ค์‹œ ๋ฐœ๋ น๋‚ด๋Š” ๊ฒƒ์€ ๊ต‰์žฅํžˆ ์˜๋ฌธ๋ชจ๋ฅผ ์ผ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์ €๋Š” ์ดํ•ดํ•  ์ˆ˜ ์—†๋Š” ์ž…์žฅ์ด์—ˆ์ง€๋งŒ ๋งŽ์€ ํ•œ๊ตญ ๊ธฐ์—…์—์„œ๋Š” ๊ธฐ๋ณธ์ ์ธ ๋ชจ๋ธ์ธ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๊ทธ๋ž˜์„œ ๋งŒ์•ฝ ์ œ๊ฐ€ ์ผ์„ ๋‹ค์‹œ ๋งก์„ ์ˆ˜ ์žˆ๋‹ค๋ฉด ์ €์˜ ๋Œ€๋‹ต์€ ‘์˜ˆ’์ž…๋‹ˆ๋‹ค. CEO์˜ ์ž„๊ธฐ๋Š” ์ถฉ๋ถ„ํžˆ ๊ธธ๊ณ , ์ผ์„ ๋งˆ์น˜๊ธฐ์— ์ถฉ๋ถ„ํ•˜๊ฑฐ๋“ ์š”. ๋น„๋ก LG์—์„œ์˜ ์ €์˜ ๋งˆ์ง€๋ง‰์€ ์กฐ๊ธˆ ๋œ ๊ธฐ์œ ์ƒํ™ฉ์ด์—ˆ๋‹ค๋Š”๊ฒƒ์„ ์ธ์ •ํ•˜๊ธด ํ•ด์•ผ๊ฒ ์ง€๋งŒ ๋ง์ž…๋‹ˆ๋‹ค.

ํ†ฐ: ์ž˜ ์•Œ๊ฒ ์Šต๋‹ˆ๋‹ค. LG ๋ฐ ํ•œ๊ตญ์˜ ์„ธ๊ณ„์ ์ธ ๊ธฐ์—…๋“ค์ด ์ถ”ํ›„ 5๋…„์ด๋‚˜ 10๋…„ ์ƒˆ ์„ธ๊ณ„์˜ ์–ด๋””์ฏค์— ์žˆ์„ ๊ฒƒ์ด๋ผ๊ณ  ๋ณด์‹œ๋‚˜์š”? ์•ž์œผ๋กœ ๋‹ค๊ฐ€์˜ฌ ์„ธ๊ณ„ํ™” ์‹œ๋Œ€์— ํ•œ๊ตญ ๊ธฐ์—…์ด ํ’€์–ด๋‚˜๊ฐ€์•ผ ํ•  ์ด์Šˆ๊ฐ€ ์„ธ ๊ฐ€์ง€ ์žˆ๋‹ค๋ฉด ๋ฌด์—‡์ผ๊นŒ์š”?

๋””๋””์—: LG๋Š” ๊ด€๋ฆฌ๋ชจ๋ธ์„ ์ž˜ ์‚ดํŽด๋ณด์•„์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์ด์— ๋Œ€ํ•ด์„œ ์šฐ๋ฆฌ๋Š” ์˜๋…ผํ•˜๊ณค ํ–ˆ์ฃ . ์‚ฌ์‹ค ์ž„์›์œผ๋กœ ๋ฐœํƒ๋˜๋Š” ์™ธ๊ตญ์ธ๋“ค์€ ๋ช‡ ๋˜์ง€ ์•Š๊ฑฐ๋“ ์š”. ๊ทธ๋Ÿฌํ•œ ๋ชจ๋ธ์ด ํ•œ๊ตญ์—์„œ ํšจ์œจ์ ์œผ๋กœ ์ž‘๋™๋œ๋‹ค๊ณ  ํ•ด๋„ ์‚ฌ์‹ค ๊ทธ๊ฒƒ์€ ๋ฌด์–ธ๊ฐ€ ์ž˜ ์ด๋ฃจ์–ด์ง€์ง€ ์•Š๋Š” ๋ถ€๋ถ„์ด ์žˆ๋‹ค๋Š” ํ‘œ์‹œ์ž…๋‹ˆ๋‹ค. ๋‹ค์‹œ๊ธˆ ์ƒ๊ฐํ•ด๋ณผ ํ•„์š”๊ฐ€ ์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค. ๋˜ํ•œ ๊ธ€๋กœ๋ฒŒํ™”์˜ ์†๋„๊ฐ€ ์ถฉ๋ถ„ํžˆ ๋น ๋ฅด์ง€ ์•Š๊ธฐ๋•Œ๋ฌธ์— ์„ธ๊ณ„ ๊ณณ๊ณณ์„ ์ง€์—ญ์ ์ธ ์ฐจ์›์—์„œ๋งŒ ์ดํ•ดํ•˜๋ ค ํ•˜๋‹ค๋ณด๋‹ˆ ์ž‘์€ ํ•œ๊ตญ์ด ์žฌ๋ฐœ์ƒํ•˜๋Š” ์œ„ํ—˜์ด ์žˆ๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์ง€๋‚œ 15~20๋…„๊ฐ„ ์ด๋Š” ์„ฑ๊ณต์ ์ด์—ˆ์ง€๋งŒ, ์•ž์œผ๋กœ ๋‹ค๊ฐ€์˜ฌ 10๋…„๋™์•ˆ์—๋„ ๊ณผ์—ฐ ๊ดœ์ฐฎ์„๊นŒ์š”? ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ์ผ๋ณธ์‹ ๋ชจ๋ธ์„ ํ‘œ๋ฐฉํ•˜๊ณ  ์žˆ๊ณ  ์ง€๋‚œ 10๋…„๋™์•ˆ ๋‹จ์ˆœํžˆ ๊ทธ ๋ชจ๋ธ์˜ ๊ด€๋ฆฌ๊ตฌ์กฐ์™€ ๊ด€๋ฆฌ์Šคํƒ€์ผ์— ๋Œ€ํ•œ ์ด์œ  ๋ง๊ณ ๋„ ๋‹ค๋ฅธ ์ด์œ ๋“ค์ด ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ์•„๋ƒˆ์ฃ . ๊ทธ๋ ‡์ง€๋งŒ ์ผ๋ณธ์‹ ๋ชจ๋ธ์—๋„ ํ•œ๊ณ„๋Š” ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ž๋งค์‚ฌ์™€์˜ ๊ด€๊ณ„์—๋Š” ํ•ญ์ƒ ๋ถˆํˆฌ๋ช…์„ฑ์ด ์กด์žฌํ•˜๋Š” ๊ฒƒ ๊ฐ™์•„์š”. ์ž๋งค์‚ฌ๋Š” ํ•ญ์ƒ ํšจ๊ณผ์ ์œผ๋กœ ์ผํ•˜์ง€๋Š” ์•Š์œผ๋ฉด์„œ ๋‹จ์ง€ ๊ทธ๋ฃน์˜ ๊ณ„์—ด์‚ฌ๋ผ๋Š” ์ด์œ ๋งŒ์œผ๋กœ ์ด๋“์„ ์ทจํ•˜๋Š” ๊ฒฝํ–ฅ์ด ์žˆ์œผ๋‹ˆ๊นŒ์š”. ๊ทธ๋Ÿฐ๊ฒŒ ์•ž์œผ๋กœ ์ „์ง„ํ•˜๋Š” ์„ฑ๊ณต์ ์ธ ๋ชจ๋ธ์ด๋ผ๊ณ  ์ƒ๊ฐ์ง€๋Š” ์•Š์Šต๋‹ˆ๋‹ค.

ํ†ฐ: ์„ธ๊ณ„ํ™”์˜ ๊ฐ€์†์„ ์œ„ํ•ด ํ•ด๊ฒฐํ•ด์•ผ ํ•  ๋‹ค๋ฅธ ๋ฌธ์ œ๋Š” ์—†๋‚˜์š”?

๋””๋””์—: ์ œ ์ƒ๊ฐ์—” ์„ธ๊ณ„ํ™”๋ฅผ ๊ฐ€์†ํ™”ํ•œ๋‹ค๋Š” ๊ฒƒ์€ ๋‹น์‹ ์ด ์ผํ•˜๋Š” ๊ณณ์ด ์„ธ๊ณ„ ์–ด๋””๋“  ๊ทธ ๊ณณ์˜ ๋‹ค์–‘ํ•จ์„ ์ดํ•ดํ•˜๋Š” ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ด์š”. ํ•œ๊ตญ์ธ ๋งˆ์ผ€ํ„ฐ๋งŒ์„ ๋‘๊ฑฐ๋‚˜, ๋‚จ์•„๊ณต, ๋ธŒ๋ผ์งˆ ํ˜น์€ ๋‹ค๋ฅธ ์‹œ์žฅ์˜ ๋Œ€ํ‘œ๋งŒ์„ ๋‘๋Š” ๊ฒƒ์€ ํ•œ๊ณ„๊ฐ€ ์žˆ์ฃ . LG์˜ CEO๋Š” ์ด๋ฅผ ์ž˜ ์ดํ•ดํ•˜๊ณ  ์„ธ๊ณ„ ๊ฐ ๊ตญ์—์„œ ๊ด€๋ฆฌ์ž๋ฅผ ์ฑ„์šฉํ•˜๋ ค๋Š” ์•„์ฃผ ์ข‹์€ ๊ณ„ํš์„ ์„ธ์› ์Šต๋‹ˆ๋‹ค. ์„ธ๊ณ„ํ™”๋Š” ์šฐ๋ฆฌ ์ƒํ™œ์˜ ์ผ๋ถ€์ด๊ณ , ๊ธฐ์—…๋“ค์€ ์ž์‹ ๋“ค์˜ ๊ด€๋ฆฌ๊ตฌ์กฐ์™€ ์ง์›๋“ค์—๊ฒŒ ์ง€์†์ ์ธ ๊ด€์‹ฌ์„ ๊ฐ€์ ธ์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋“ค์ด ์ผํ•˜๋Š” ์‹œ์žฅ์— ๊ด€์‹ฌ์„ ๊ฐ€์ง€๋Š” ๊ฒƒ ์ฒ˜๋Ÿผ์š”.

ํ†ฐ: ๋””๋””์—์”จ, ์˜ค๋Š˜ ์ด๋ ‡๊ฒŒ ์‹๊ฒฌ์„ ์ €ํฌ์™€ ๋‚˜๋ˆ„์–ด์ฃผ์…”์„œ ์ •๋ง ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๋‹น์‹ ์˜ ๊ฒฝํ—˜์„ ๋“ฃ๋Š” ๊ฒƒ์€ ์ €ํฌ ๋ชจ๋‘๊ฐ€ ํ•œ๊ตญ์—์„œ ์„ฑ๊ณต์ ์ธ ์‚ฌ์—…์„ ํŽผ์น  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ฃผ๋Š” ์•„์ฃผ ์ค‘์š”ํ•œ ๋„์›€์ด์ž ๊ธฐํšŒ์ž…๋‹ˆ๋‹ค. ์ด์ œ๋Š” ์กฐ๊ธˆ ์ฃผ์ œ๋ฅผ ๋Œ๋ ค ๊ฐœ์ธ์ ์ธ ์ด์•ผ๊ธฐ๋ฅผ ํ•ด๋ณด์•„๋„ ๋ ๊นŒ์š”? ์„œ์šธ์€ ๊ฐ€์กฑ๋“ค๊ณผ ํ•จ๊ป˜ ์‚ด๊ธฐ์— ์–ด๋–ค ๋„์‹œ์ธ๊ฐ€์š”? ๋˜ํ•œ ์™œ ๊ทธ๋ ‡๊ฒŒ ๋А๋ผ์‹œ๋Š”์ง€?

๋””๋””์—: ๊ดœ์ฐฎ์€ ๋„์‹œ์ž…๋‹ˆ๋‹ค. ์ „์—๋„ ๋งํ–ˆ์ง€๋งŒ ์˜์–ด๋ฅผ ์œ„ํ•ด ์—„์ฒญ๋‚œ ๋ˆ์„ ํผ๋ถ“๋Š” ๋‚˜๋ผ์—์„œ ์˜์–ด๋กœ ๋Œ€ํ™”ํ•˜๊ธฐ ๋‹ค์†Œ ์–ด๋ ค์šด ์ ์€ ๋†€๋ผ์šด ์ผ์ด์ฃ . ๋‹ค์†Œ ๊ธ์ •์ ์ด์ง€ ์•Š์€ ๊ฒฐ๊ณผ์ฃ . ๋…ธ๋ ฅํ•˜๋Š” ์ ์€ ๋งŽ์ง€๋งŒ ์•„์ง ๊ฐˆ์งˆ์ด ๋ฉ‰๋‹ˆ๋‹ค. ์–ธ์  ๊ฐ€๋Š” ์Šคํƒ€๋ฒ…์Šค์— ๊ฐ€์„œ ์ œ๊ฐ€ ์˜์–ด๋กœ ์ปคํ”ผ๋ฅผ ์ฃผ๋ฌธํ•˜๊ธฐ๋Š” ๋‚ ์ด ์˜ค๊ธฐ๋ฅผ ํฌ๋งํ•˜์ง€๋งŒ, ์•„์ง ๋ช‡ ๋…„์ด ๋” ๊ฑธ๋ฆด ๊ฒƒ ๊ฐ™๋„ค์š”. ์„œ์šธ์€ ์ข‹์€ ๊ณณ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ ‡์ง€๋งŒ ์•ž์„œ ๋งํ–ˆ๋“ฏ์ด ์•„์ง ํ์‡„์ ์ธ ์‚ฌํšŒ์ž…๋‹ˆ๋‹ค. ๊ฐœ์ธ์  ์นœ๋ถ„์ด ์žˆ๋Š” ์นœ๊ตฌ๋ฅผ ๋งŒ๋“ค๊ธฐ๋Š” ์–ด๋ ต์ง€๋งŒ ์‚ฌ์—…์ ์ธ ์นœ๋ถ„์„ ์Œ“๊ธฐ๋Š” ์‰ฝ์Šต๋‹ˆ๋‹ค. ํ•œ๊ตญ์—์„œ ์•„์ฃผ ์นœํ•œ, ์‚ฌ์ ์ธ ์นœ๊ตฌ๋ฅผ ๋งŒ๋“œ๋Š” ๊ฒƒ์€ ์šฐ๋ฆฌ์—๊ฒ ์กฐ๊ธˆ, ์•„๋‹ˆ ์ ์–ด๋„ ์ €์—๊ฒŒ๋Š” ๋‹ค์†Œ ์–ด๋ ค์šด ์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค.

ํ†ฐ: ๊ธ์ •์ ์ธ ๊ฒƒ๋“ค์€ ์—†์—ˆ๋‚˜์š”?

๋””๋””์—: ๊ธ์ •์ ์ž…๋‹ˆ๋‹ค. ๋ฉ‹์ง„ ๋ ˆ์Šคํ† ๋ž‘๋“ค๊ณผ, ํ›Œ๋ฅญํ•œ ๋ฐ•๋ฌผ๊ด€๋“ค๋„ ์žˆ์ฃ . ์šฐ๋ฆฌ๋Š” ์„œ์šธ์˜ ๋ฉ‹์ง„ ๊ณณ์—์„œ ์ง€๋ƒˆ์Šต๋‹ˆ๋‹ค. ์„œ์šธ์˜ ๋ด„๊ณผ ๊ฐ€์„์€ ์ •๋ง ๋ฉ‹์žˆ์ฃ . ์šฐ๋ฆฌ ๊ฐ€์กฑ์€ ์Šคํ‚ค๋ฅผ ์ž์ฃผ ํƒ€๋Ÿฌ ๊ฐ”์–ด์š”. ๊ฐ€์กฑ ๋ชจ๋‘๊ฐ€ ์ข‹์•„ํ–ˆ์–ด์š”. ํ–‰๋ณตํ•ดํ–ˆ์ฃ .

ํ†ฐ: ๋Œ€๋ถ€๋ถ„์˜ ๊ฒฝ๋ ฅ์„ ์œ ๋Ÿฝ๊ณผ ๋ฏธ๊ตญ์—์„œ ์Œ“์œผ์…จ๊ณ , ํ•œ๊ตญ์—์„œ์˜ ๊ฒฝ๋ ฅ์ด ๋๋‚˜์…จ์ง€๋งŒ ์‚ฌ์—…์˜ ๊ธฐ๋ฐ˜์„ ์•„์‹œ์•„์— ๋‘์…จ์ฃ . ๋””๋””์—์”จ์˜ ์ง€๊ธˆ์˜ ์ผ ๊ทธ๋ฆฌ๊ณ  ์•ž์œผ๋กœ์˜ ๊ณ„ํš์— ๋Œ€ํ•ด ์กฐ๊ธˆ ์•Œ๋ ค์ฃผ์‹œ๊ฒ ์–ด์š”? ์•„์‹œ์•„์™€ ํ•œ๊ตญ์—์„œ์˜ ๊ณต๊ธ‰๋ง์— ๋””๋””์—์”จ๊ฐ€ ๊ธฐ์—ฌํ•˜๊ณ  ์‹ถ์€ ๊ฒƒ์ด ์žˆ๋‹ค๋ฉด ์–ด๋–ค๋ถ€๋ถ„์ธ๊ฐ€์š”?

๋””๋””์—: ๋ฌผ๋ก  ๊ณ„์† ์•„์‹œ์•„์— ๋จธ๋ฌด๋ฅด๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค. ์™œ๋ƒํ•˜๋ฉด ๊ฑฐ๋Œ€ํ•œ ๊ณต๊ธ‰๋ง์ด ์ด๋ฃจ์–ด์ง€๊ณ  ์žˆ๋Š” ๊ณณ์ด ๋ฐ”๋กœ ์•„์‹œ์•„์ด๋‹ˆ๊นŒ์š”. ๊ทธ๋ž˜์„œ ์•„์ง ์•„์‹œ์•„๋Š”, ๋‹น์‹ ์ด ์„ค๋ฆฝํ•  ์ˆ˜ ์žˆ๊ณ , ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ๊ณ , ํ™•์žฅํ•  ์ˆ˜ ์žˆ๋Š” ๊ณณ์ž…๋‹ˆ๋‹ค. CEVA์˜ ๋Œ€ํ‘œ์ธ ์ €์˜ ์ž…์žฅ์—์„œ ๋ณผ ๋•Œ ์šฐ๋ฆฌ๋Š” ๊ต‰์žฅํžˆ ๊ฑฐ๋Œ€ํ•œ 3PL ๊ณต๊ธ‰๋ง ์ž…๋‹ˆ๋‹ค. ์ง€์—ญ ๋‚ด์—์„œ ๊ต‰์žฅํžˆ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๊ณ  ์žˆ๊ณ , ์ด ๊ณณ์ด ์š”์ถฉ์ง€๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์‹ฑ๊ฐ€ํฌ๋ฅด์— ๋จธ๋ฌด๋ฅด๊ฒŒ ๋˜์–ด ๊ธฐ์ฉ๋‹ˆ๋‹ค. ํ•œ๊ตญ์„ ํฌํ•จํ•˜์—ฌ ์•„์‹œ์•„์—์„œ ํ™œ์•ฝํ•  ์ˆ˜ ์žˆ์–ด์„œ ๊ธฐ์ฉ๋‹ˆ๋‹ค. ์ „ ์•„์ง ๋งŽ์€ ํ•œ๊ตญ ๊ธฐ์—…๋“ค๊ณผ ๊ด€๊ณ„๋ฅผ ๋งบ๊ณ  ์†์„ ์žก๊ณ  ์žˆ๊ณ  ์•ž์œผ๋กœ๋„ ๊ณ„์† ์ด๋Œ์–ด๋‚˜๊ฐ€๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์•ž์œผ๋กœ ๋” ๋งŽ์€ ์™ธ๋ถ€์กฐ๋‹ฌ์ด ์žˆ์„๊ฑฐ๋ผ๊ณ  ๋ด…๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด๋Š” ์žฅ๊ธฐ์  ํ˜์‹ ์ด๊ธฐ ๋•Œ๋ฌธ์— CEVA์—๊ฒŒ ์ด๋“์ด ๋˜๊ฒ ์ฃ .

ํ†ฐ: ํ•œ๊ตญ๊ณผ, ํŠนํžˆ ์•„์‹œ์•„์ง€์—ญ์—์„œ ๊ฒฝ๋ ฅ์„ ์Œ“๊ธธ ์›ํ•˜๋Š” ํ”„๋กœ๋“ค์—๊ฒŒ ํ•ด์ค„์ˆ˜์žˆ๋Š” ์กฐ์–ธ์ด ์žˆ๋‚˜์š”? ๋””๋””์—: ์ €๋Š” ํ•œ๊ตญ์—์„œ๋„, ์„œ๊ตฌ์—์„œ๋„, ์ค‘๊ตญ๊ธฐ์—…์—์„œ๋„ ์ผํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. ์ €๋Š” ๊ด€๋ฆฌ์˜ ์—ญ๋Ÿ‰์€ ๋‹น์‹ ์ด ๊ฒฝ๋ ฅ์„ ํ†ตํ•ด ์–ป์€ ๊ฒฝํ—˜์˜ ์—ญ๋Ÿ‰์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์‚ผ์„ฑ์ด๋‚˜ LG์™€ ๊ฐ™์€ ๊ธฐ์—… ํ•œ ๊ณณ์—์„œ๋งŒ์˜ ๊ฒฝํ—˜์„ ์žฅ๋ คํ•˜๊ณ ์‹ถ์ง€๋Š” ์•Š์Šต๋‹ˆ๋‹ค. ํ•œ๋ฒˆ ๋“ค์–ด๊ฐ€๋ฉด ๋‹ค๋ฅธ๊ณณ์—์„œ์˜ ๊ฒฝํ—˜์„ ์Œ“๊ธฐ๋Š” ์–ด๋ ค์šด ๊ณณ์ด๊ฑฐ๋“ ์š”. ์ €๋Š” ๊ทธ๊ฒƒ์„ ๊ทธ๋ ‡๊ฒŒ ๊ธ์ •์ ์œผ๋กœ ๋ณด๊ณ ์žˆ์ง€๋Š” ์•Š๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ . ์ด๋Š” ์ข€ ๋ณ€ํ™”๊ฐ€ ํ•„์š”ํ•œ ๋ถ€๋ถ„์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์กธ์—…์ƒ๋“ค์€ ํ•œ ๊ณณ ์ด์ƒ์˜ ๊ณณ์—์„œ ์ผ์„ ํ•ด๋ณด๊ณ , ํ•œ ๊ณณ ์ด์ƒ์˜ ์—ฌ๋Ÿฌ ๋‚˜๋ผ์—์„œ ๊ฒฝํ—˜์„ ์Œ“์•˜์œผ๋ฉด ํ•ฉ๋‹ˆ๋‹ค. ์ €๋ผ๋ฉด ๊ณต๊ธ‰๋ง ์™ธ์—๋„ IT๋‚˜ ์žฌ๋ฌด ํ˜น์€ ์ œ์กฐ์—…์— ๊ด€์‹ฌ์„ ๊ฐ€์งˆ์ˆ˜๋„ ์žˆ๊ฒ ๋„ค์š”. ๋ฏธ๋ž˜์— ํ•„์š”ํ•œ ๋ฆฌ๋”์‹ญ์€ ์„ธ๊ณ„์  ํŠธ๋ Œ๋“œ, ์„ธ๊ณ„์  ์ „๋žต ๊ทธ๋ฆฌ๊ณ  ๋‹ค์–‘ํ•œ ๋น„์ฆˆ๋‹ˆ์Šค์™€ ์ง€๋ฆฌ๋ฅผ ์ดํ•ดํ•˜๋Š” ์‚ฌ๋žŒ์ž…๋‹ˆ๋‹ค.

ํ†ฐ: ํ™•์‹คํžˆ ์œ ์šฉํ•œ ์กฐ์–ธ์ด๊ตฐ์š”. ๋Œ€ํ™”๋ฅผ ๋งˆ์น˜๊ธฐ ์ „, KBC๋ฅผ ๋– ๋‚˜๋ฉด์„œ ๋งˆ์Œ์†์— ๋– ์˜ค๋ฅด๋Š” ์ƒ๊ฐ์€ ๋ฌด์—‡์ธ๊ฐ€์š”?

๋””๋””์—: ์šฐ๋ฆฌ๋Š” ๊ฐœํ˜์— ๋Œ€ํ•ด์„œ ์ƒ๊ฐํ•ด๋ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๋งŽ์€ ํ•œ๊ตญ๊ธฐ์—…๋“ค์€ ์ œ์กฐ๊ณผ์ •์—๋Š” ์•„์ฃผ ๋Šฅ์ˆ™ํ•˜์ง€๋งŒ ์•„์ง ๋˜์ ธ๋ณผ ๋ฌธ์ œ๊ฐ€ ์žˆ์ฃ . ๋ฐ”๋กœ ‘์™œ ๊ตฌ๊ธ€, ๊ทธ๋ฃจํฐ, ํŽ˜์ด์Šค๋ถ์ด ์™œ ํ•œ๊ตญ๊ธฐ์—…์ด ์•„๋‹๊นŒ’, ๋‹ค์‹œ ๋งํ•ด ํ•œ๊ตญ๊ธฐ์—…์€ ์™œ ๊ทธ๋ ‡๊ฒŒ ๋  ์ˆ˜ ์—†์„๊นŒ ํ•˜๋Š” ๊ฒƒ์ด์ฃ . ๋ฏธ๋ž˜์—๋Š” ๋ชจ๋‘ ํ˜์‹ , ๊ฐœ๋ฐฉ์  ์‹œ์Šคํ…œ, ์กฐํ™” ๊ทธ๋ฆฌ๊ณ  ํŒŒํŠธ๋„ˆ์‹ญ์ด ๊ด€๊ฑด์ž…๋‹ˆ๋‹ค. ํ•œ๊ตญ ๊ธฐ์—…๋“ค์€ ์ด๋Ÿฌํ•œ ์ ์œผ๋กœ๋ถ€ํ„ฐ ๋งŽ์ด ๋ฐฐ์šธ ์ˆ˜ ์žˆ๊ฒ ์ฃ .

ํ†ฐ: ์ •๋ง ํ›Œ๋ฅญํ•œ ์‹๊ฒฌ์ด์‹œ๋„ค์š”. ์˜ค๋Š˜ ๋””๋””์—์”จ์˜ ๊ฒฝํ—˜๊ณผ ์ƒ๊ฐ์„ ๊ณต์œ ํ•  ์ˆ˜ ์žˆ๋Š” ์‹œ๊ฐ„์„ ๊ฐ€์งˆ ์ˆ˜ ์žˆ๊ฒŒ ๋˜์–ด ๊ต‰์žฅํžˆ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ •๋ง ์ข‹์€ ์‹œ๊ฐ„์ด์—ˆ์Šต๋‹ˆ๋‹ค. ํ™˜์ƒ์ ์ด์—ˆ์ฃ . ์˜์‹ฌํ•  ์—ฌ์ง€์—†์ง€ ๋””๋””์—์”จ๋Š” ์ด ์ž๋ฆฌ์— ์˜ค๋ฅด๊ธฐ๊นŒ์ง€ ์ •๋ง ๋งŽ์€ ๊ฒฝํ—˜๊ณผ ๊ฒฝ๋ ฅ์„ ์Œ“์œผ์…จ๋„ค์š”. ์•ž์œผ๋กœ ํ•˜์‹œ๋Š” ๋ชจ๋“  ์ผ์— ํ–‰์šด์ด ํ•จ๊ป˜ํ•˜์‹œ๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค. ๋””๋””์—์”จ, ์˜ค๋Š˜ ๋Œ€ํ™”๋Š” ์ •๋ง ์ฆ๊ฑฐ์› ์Šต๋‹ˆ๋‹ค. ์ง„์‹ฌ์œผ๋กœ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค.

๋””๋””์—: ๊ณ ๋ง™์Šต๋‹ˆ๋‹ค ํ†ฐ. ์ €๋„ ์ฆ๊ฑฐ์› ์Šต๋‹ˆ๋‹ค. ๋ชจ๋‘์—๊ฒŒ ํ–‰์šด์ด ์žˆ๊ธฐ๋ฅผ ๋ฐ”๋ผ์š”.

ํ†ฐ: ์˜ค๋Š˜์˜ ๊ฒŒ์ŠคํŠธ๋Š” ํ˜„์žฌCEVA๋กœ์ง€์Šคํ‹ฑ์Šค์˜ ๋™์•„์ง€์—ญ ๋Œ€ํ‘œ์ด์ž ์ „ LG๋ณธ์‚ฌ ๊ณต๊ธ‰๋ง์ตœ๊ณ ๊ด€๋ฆฌ์ž์˜€๋˜ ๋””๋””์— ์Šˆ๋„ค๋ณด์”จ ์˜€์Šต๋‹ˆ๋‹ค. ์ €๋Š” ํ˜ธ์ŠคํŠธ ํ†ฐ ํ„ฐ์ปค์ด๊ณ , ๋งŽ์€ ๋ถ„๋“ค์ด ํ•œ๊ตญ์—์„œ์˜ ๋น„์ฆˆ๋‹ˆ์Šค๋ฅผ ์œ„ํ•œ ์ •๋ณด๋ฅผ KoreaBusinessCentral.com์—์„œ ์–ป์–ด๊ฐ€์‹œ๊ธฐ๋ฅผ ๋ฐ”๋ผ๋ฉฐ, ์˜ค๋Š˜ ์ฒญ์ทจํ•ด์ฃผ์‹  ์ฒญ์ž ์—ฌ๋Ÿฌ๋ถ„๊ป˜ ๊ฐ์‚ฌ๋ฅผ ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ฆ๊ฑฐ์šด ํ•˜๋ฃจ ๋ณด๋‚ด์‹ญ์‹œ์˜ค. ๋‹ค์Œ์‹œ๊ฐ„์— ๋ต™๊ฒ ์Šต๋‹ˆ๋‹ค.

btn_fulltranscription