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Expanding on our Topic Central page about Starting and Running a Business in Korea, this page focuses on Korean business understanding and techniques, with expert advice from people who have in-depth experience working in Korea, as well as resources on being more effective in Korean business.
Got an idea for something we should add, change or delete? Share your thoughts with KBC Creator Steven S. Bammel at the KBC feedback discussion ... and if you’re not a KBC member yet, you owe it to yourself to take advantage of this great resource. Membership is FREE so click here to join now!
Top Information on Korea Business Central
Korea Business Central Interviews
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August 9, 2011
"Homeplus: Tesco’s Success Story on Entering the Korean Market" with Tom Brown, Site Research Director at Homeplus Korea, a wholly owned subsidiary of Tesco of the UK.
- Click here to listen to or read the transcript of this exclusive interview and to participate in our member discussion.
- Click here to visit Peter Underwood’s profile on KBC.
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January 13, 2010 (Our very first KBC interview!)
"Mastering Business in Korea" with Tom Coyner, author of Mastering Business in Korea.
- Click here to listen to or read the transcript of this exclusive interview and to participate in our member discussion.
- Click here to visit Tom Coyner’s profile on KBC.
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July 14, 2010
"Marketing to the Korean Consumer and Advertising/PR in the Korean Market" with Tom Coyner, President of Soft Landing Consulting and author of a new book, Doing Business in Korea.
- Click here to listen to or read the transcript of this exclusive interview and to participate in our member discussion.
- Click here to visit Tom Coyner’s profile on KBC.
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March 25, 2010
"Business Development in Korea Made Easy(er)" with Peter Underwood, long-time business consultant in Seoul.
- Click here to listen to or read the transcript of this exclusive interview and to participate in our member discussion.
- Click here to visit Peter Underwood’s profile on KBC.
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April 22, 2010
"Making Korea a Better Place to Do Business" with Amy Jackson, president of the American Chamber of Commerce in Korea.
- Click here to listen to or read the transcript of this exclusive interview and to participate in our member discussion.
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KBC Related Discussions
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KBC Experts Who Can Help
Other KBC Resources
Other Websites
US Government Websites
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Expert Resources by KBC Creator Steven S. Bammel
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Korea Business Advisor (Seoul Magazine):
Radio interview (audio-podcast):
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The Korea 9.9 with Daniel
Books and Other Special Resources
Click here to view and buy at Seoul Selection |
Mastering Business in Korea: A Practical Guide
by Thomas L Coyner and Son-hyon Jang
This is the book for you if you want to skip all the history and just learn the basics of Korean business. Coyner teaches the non-Korean how Koreans approach business and how to do business with them. It is a practical and relevant handbook for the Western businessperson.
Coyner has been a guest on the Korea Business Interview Series and his interview and ensuing community discussion can be found here.
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Click here to view and buy on Amazon.com |
Korean Business Etiquette: The Cultural Values and Attitudes that Make Up the Korean Business Personality
by Boye Lafayette De Mente
I (Steven) have not read this book yet but it was recommended by a member here at Korea Business Central. If you’ve written a review, please send me the link so we can include it here for others to read.
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Click here to view and buy on Amazon.com |
Learning to Think Korean
by L. Robert Kohls
Click here to read recommendation by Dr. Linda Myers, former executive in the SK Group and interviewed in the Korea Business Interview Series.
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 This page is based on planning and organization performed by KBC Content Integrator Youngil Loew. Nojeok Hill: My View from the Top: Korean Business Drivers
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Comment by Steven S. Bammel on December 20, 2011 at 6:05am 
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